Steven Siebert embraced a love of tennis style within the Nineteen Seventies. Italian tennis style, to be particular. A long time later, he felt the game had misplaced its type, so he launched a model devoted to Italian materials, tailor-made matches and the elevation of the on-court and off-court magnificence of tennis type.
Primarily based in Southern California, Uomo Sport has a powerful tie to Italy. Uomo (pronounced Woe-moe) is Italian for man. The model’s Donna Sport line, which fittingly signed tennis participant Donna Vekic as its lead ambassador, provides the Italian phrase for girl, Donna.
“The nucleus is at all times going to be tennis,” Siebert says. “In my humble opinion, should you get tennis clothes proper, you’ll put on it round for every little thing, your items will take you all through your day. I am making very excessive degree, very technical items. Each piece is made for skilled tennis and the aim is that is staple clothes.”
About 5 years into the endeavor, Uomo Sport continues to embrace the game that impressed its begin. With Vekic signing in January 2023 and Jenson Brooksby main the lads’s aspect for the previous three years—throughout the 2021 U.S. Open, the model took in 162 on-line orders throughout one hour of his match in opposition to Novak Djokovic—the embracing of the sport has solely grown, now together with outfitting the Pepperdine males’s tennis crew, sponsoring tournaments the world over, signing gamers and coaches and having a presence in high-end resorts and high-level tournaments.
Siebert calls his clothes technical and younger—”it isn’t an older man’s model”—and he credit that to the aim of making extremely tailor-made matches, staying away from what he calls the boxy type of different manufacturers. Uomo imports all its supplies from Italy, from collars to buttons to materials, crafting items in each Italy and the US. “We’re going the space with the main points, the materials,” he says. “It’s tremendous costly, however you should purchase much less should you purchase higher. These are staple items you simply love.”
The model’s first breakthrough got here when it bought out of product on the BNP Paribas Open at Indian Wells. From there, sponsorships of tournaments grew, agreements with resorts and golf equipment expanded and the traces of clothes blossomed.
“We would like folks to expertise our full line of every little thing you want for tennis,” Siebert says, “the polos, the Henleys, the techno crews, the Ts, the pullovers, tracksuits, socks, hats, wristbands, each single factor. Then we wish to produce other items you’ll be able to put on out and about. We take into consideration the total lifetime of a tennis participant, the place you journey, the time zones and climates. We wish to make it proper, so you may have staple items.”
As skilled sponsorships develop, Siebert says he is not centered on rising a big crew as he believes in particular person type. “We prefer to take every participant or coach or crew and match their persona and what we predict they are going to look finest in and contain them as a lot as they wish to be concerned,” he says. The brand new relationship with Vekic has fed her fashion-forward curiosity, with Siebert calling her an ideal match for the model.
Together with Vekic and Brooksby, UomoSport has signed Danish participant August Holmgren, together with outfitting coaches and different performs, and Siebert desires to have about three males and three ladies main the model, hoping so as to add a younger American feminine participant and probably an Italian participant to the combo.
Uomo Sport will not lose sight of the significance of tournaments, equivalent to getting house within the Wimbledon Village this summer season. The model has grown into an official sponsor at ATP and WTA tournaments and needs to construct an internet presence for the model as a mini luxurious dwelling for tennis sportswear and way of life. “We wish to take folks inside the game,” Siebert says. “I need folks to essentially perceive the gamers and the game.”
Since his time sporting traditional Italian manufacturers—Siebert needs he nonetheless had his Sergio Tacchini tracksuit—he believes the clothes has not advanced. “The clothes has been dismal for many years now,” he says. “I noticed an amazing gap available in the market, why are they not doing it higher? If we are able to get the items proper, which is difficult, if we are able to get them proper it speaks volumes to the game. We’ve got bought to make these guys as cool as potential.”
Siebert says his crew pours over the main points. The model’s shorts embrace a microfiber within the pocket, for instance, that helps wipe sweat from the hand and fingers, they usually’ve added in a mesh on the inside thigh to assist the pores and skin not get irritated.
Uomo Sport stays busy in early 2023, designing and creating all of the items it plans to introduce all year long. Already we’re seeing a lotus blue and pink for Australia after which we’ll get a monochromatic desert sand design for Indian Wells in March. Count on one thing totally different for Miami with a tropical blue Henley after which loads of navy and clay for Roland Garros. Come Wimbledon, look forward to finding pullovers with white and in Wimbledon colours. The newly launched ladies’s line will even proceed to develop, described by Siebert as a “trendy replace with efficiency and match, with a superb mixture of technical performance with out sacrificing type.”
All through all of it, Siebert is busy doting over the main points—he has one polo able to manufacture along with his Italian collars available whereas he waits for one more Italian material to reach—excited a few fashion-focused match for tennis. “There must be a sure weight of the material, the way in which the ball goes within the pocket,” he says. “We see ourselves as very a lot tailor-made clothes, not ill-fitting. We work like Hell to make these items proper.”