The Nord chain is getting ready a brand new part of enlargement to the Northeast

PANROTAS / Artur Luiz Andrade

Daniel Rodrigues and Patricia Cantalice

With 9 inns and three manufacturers, the Nord Hotéis chain has Northeast in its identify and has its predominant storefront in Paraíba with eight initiatives within the state (the ninth is in Juazeiro do Norte, Ceará). husbands command Patricia Cantalice and Daniel Rodrigues, who met whereas working in a resort in João Pessoa, Nord is now getting ready for a brand new cycle of development, after the restructuring compelled by the pandemic (for instance, the group stopped working with flats). New class of inns, new developments in João Pessoa, extra models outdoors Paraíba (together with, Natal, Pipa, Maceio and Porto de Galinhas) and new partnerships have already been added to the resort supervisor’s profitable method this yr, which, in accordance with Patrícia, assure the perfect profitability for traders at the moment within the Northeast.

We spoke with Patrícia and Daniel initially of the yr on the Nord Luxxor Tambaú, which is reverse the pure swimming pools of Picãozinho, one of many predominant points of interest in João Pessoa, with entry from Tambaú seashore. Patrícia heads the community as Daniel Rodrigues took over from 2021 as Minister of Tourism João Pessoa, an unprecedented problem in his profession and aimed to collaborate much more with the vacation spot.


Patrícia studied tourism after which accomplished an internship on the iconic Resort Tambaú, which is now closed and present process renovation. Then he went to the Victory Resort, began on the entrance desk, went by way of Reservations and arrived on the enterprise administration. On the similar time, earlier than they even knew one another, Daniel studied accounting with the supervisor of the Victory, Mario Marcio, who invited him to grow to be the resort’s monetary supervisor. Daniel left Telemar and joined the resort enterprise, which operated in a pool format.

Enterprise and finance then met and began courting. It was 2001. However in accordance with the resort’s guidelines, the 2 workers could not get emotionally concerned, and Daniel stop (as a result of a relationship that continues to today, now with two youngsters). Nevertheless, Patricia stayed for a short while as she was invited to the development of the brand new Resort Imperial Tambaú, which might even have a resort pool system. Monetary? Daniel, who already knew the combined pool administration system. This was a novelty in João Pessoa, as most inns within the metropolis have been owned by a single proprietor.

“It was the perfect resort on the town on the time,” Patricia Cantalice stated. “It was a pleasure to be invited to implement and handle. We have been quickly referred to as to affix the Reich Administrator,” he says. The corporate expanded in João Pessoa, Pipa (RN) and the couple took on the challenge and created the Nord Hotéis model in order that the Imperial identify didn’t check with a single resort.

At this time, Imperial Gestora has ceased to exist, because it was not the main focus of the development firm, and the Nord partnership ended after the departure of the opposite companions after a while with the spouses Daniel and Patrícia. “We wished to increase this Nord administration firm, and the companions did not do it. Our challenge is now 18 years outdated and began with three inns.”

The manufacturers Straightforward, Class, Luxxor and Life have been created. The one with the leisure profile has no models in the meanwhile as a result of the resort in Tabatinga that carried the model is now not a part of the chain. It is because Nord has determined that it’ll now not cooperate with flats, however solely with condo-hotels, rental and administration of personal inns. The objective is to have administration with better autonomy, each industrial and operational.

Easy are low-cost chain inns, Class are mid-range and Luxxor are four-star greater. The primary Straightforward was Atlantic waves, which used the model within the area. With Waves he got here Luxxor Tambau (Sapucaia), from the identical group. “It’s a resort that stands out within the João Pessoa market, a reference in lodging and construction. It was constructed as a boutique resort,” says Patricia.


Nord Luxxor Tambau

Nord Luxxor Tambau


“We really feel within the footwear of the proprietor. And so they see it. We now have the perfect profitability within the area, optimize prices with a company middle and apply the Nord service customary to each challenge. The success got here from this operational, industrial and monetary experience that we acquired from the start,” summarizes the director of the chain.

The executive headquarters was established at a time when there have been solely three inns, with a view to price management and higher administration. All inns have solely a common supervisor and some assistants. All administrative and industrial capabilities are on the head workplace, which has 50 professionals taking care of 9 inns and three which can be being carried out.

“We now have no revenue from this structural economic system, solely transfers that lead traders to save lots of greater than 35% on this space,” says Daniel Rodrigues. “We’re all the way down to earth.” With out earning money for the investor and paying the invoice, we is not going to proceed.”


Nord Luxxor Juazeiro

Nord Luxxor Juazeiro


The chain reached ten inns in João Pessoa and counting flats earlier than the pandemic. After ending the contracts with the latter, Patricia and Daniel determined to increase outdoors the capital of Paraíba, reaching Patos, inland (5 years in the past) and on the lookout for different initiatives.

Then got here Campina Grande, which closed in the course of the pandemic with a disaster within the metropolis with out São João.
At this time there are seven in João Pessoa (counting Cabedelo), one in Patos and one in Juazeiro do Norte (CE), a metropolis robust for industries akin to footwear and for spiritual tourism.

At this time, the chain has new enlargement initiatives (along with 3 in implementation) and roughly 60% market share within the metropolis, since Coca-Cola selected it for a partnership that included an unique room (on the Luxxor Cabo Branco resort with a household profile).

“We already had a consolidated model in Paraíba, however after the pandemic, with these modifications and returns for traders, it turned even stronger. We certified extra, we eradicated condominium inns (one in every of them had solely 27 out of 100 rooms within the pool, which is unviable) and we achieved profitability for traders between 1.5% and a pair of%, Patrícia Cantalice demonstrates.


Nord Easy Connect

Nord Straightforward Join


The community has been eyed for contracts in Fortaleza, Maceió and Natal and an announcement will come earlier than the top of the yr. The enlargement of the chain additionally consists of different inns in João Pessoa, together with the high-end resort and boutique resort Yacht by Nord and models in Pipa (RN) and Porto de Galinhas (RN). A complete of 12 operations will probably be introduced. The yacht needs to be delivered in March with 180 flats and the inauguration is scheduled for October. “It is going to be a resort,” Daniel ensures.

The community is predicted to shut the yr with 15 in operation and extra introduced.

PANROTAS / Artur Luiz Andrade

Patricia Cantalice

Patricia Cantalice


The community caters to all sorts of public, from the reasonably priced Straightforward, which has coworking, to people who focus extra on households or {couples}. “With the brand new inns, we can even have a luxurious public, within the yacht and in different commercials, which we can not touch upon but,” says Patrícia.

For the visitor, he factors out that the chain is at all times attentive to the 5 senses and appreciates the native tradition (such because the artwork gallery within the resort in Juazeiro) along with the signature and customary. “We additionally create customized experiences and treats that clients should buy. Identical to the Cantinho da Saudade, small huts for kids to sleep in, each expertise that wishes to be organized, we are going to do it,” reveals Patrícia.

“We’ll proceed to concentrate on accountable administration, sporting the shirt of the proprietor, receiving top-notch hospitality for our company and leisure visitors and increasing past the borders of João Pessoa,” concludes director Nord.

PANROTAS / Artur Luiz Andrade

Nord Luxxor Cabo Branco

Nord Luxxor Cabo Branco


Nord Luxxor Tambau: 88 flats, heated pool on the roof, auditorium for 200 folks, connoisseur restaurant and in entrance of Tambaú seashore, from the place boats depart for the pure swimming pools of Picãozinho.
Nord Luxxor Cabo Branco: 127 suites (some with a balcony), a convention room for 200 folks and suites as much as 49 sq. meters in measurement. It has a Coca-Cola themed room.
Nord Straightforward Join: 93 flats with coworking house and rooftop pool.
North simple Atlantic waves: 41 flats, some with a terrace, a pool on the roof and flats with a measurement of 30 to 35 sq. meters.
Nord Straightforward Inexperienced Sundown: 54 flats, a pool on the roof and the opportunity of staying with pets.
Nord Straightforward Imperial Suites: 54 flats, a swimming pool on the roof and rooms with a measurement of 28m2.


Nord Easy Camboinhas

Nord Straightforward Camboinhas

Nord Straightforward Camboinhasin Cabedelo, a village subsequent to João Pessoa: 20 flats, swimming pool and restaurant on the roof.

Nord Straightforward Geese (PB): 55 flats and a convention room for 40 folks.

Nord Luxxor Juazeiro, in Juazeiro do Norte (CE): 88 flats, 4 presidential suites, swimming pool, theater for 400 folks, coworking areas and artwork gallery.

Be taught extra at

Director of Relationships and Gross sales: Michel, (83) 3022-3917.

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