Promoting whey within the grocery store is Procon’s aim

The sale of dairy drink marketed as smilk gold in a market of St. Paul drew consideration on social media this week. The product was exhibited in a manufacturing unit in rede Nagumo from $ 4.49in an identical field and positioned in a spot near the milk ones.

Procon-SP claims there are indications of deceptive promoting within the product “Milk drink – Cristina”And who requested the producer Nova Combine Industrial and Comercial de Alimentos Ltda., Whose commerce title is Quatá Alimentos, for explanations.

“Customers perceive that they’re shopping for milk, when actually they’re shopping for whey,” says Guilherme Farid, government director of Procon-SP.


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It additionally says that the knowledge just isn’t sufficiently highlighted on the label. “Is the patron conscious of the idea of what a milk-based drink is? What’s whey? ”He asks.

In an announcement, Procon-SP said that it had submitted a request for clarification on the dietary desk of the product, on the indication of consumption by age group, on the copy of promoting supplies and on the technique of dissemination of the product, paperwork that show the checks. high quality, amongst others. . The corporate has till July 14 to answer requests.

Needed, Quatá Alimentos stated he didn’t obtain the notification from Procon-SP. In a press launch, the corporate said that it faithfully follows the composition and labeling guidelines established by the Ministry of Agriculture, Breeding and Provide and that, aiming at clear and goal communication to the patron, it informs on the label that It’s a UHT milk drink, which comprises 60% whey and which milk drink just isn’t milk.

“Whereas the usual permits this phrase to be positioned anyplace on the product label, the corporate has chosen to deliver it to the primary panel to make it clear to the patron and keep away from errors or misunderstandings,” the corporate stated.

As for the show of the product close to the milk cartons, Quatá Alimentos claims that it doesn’t market the merchandise on to the patron and that the purpose of sale has mistakenly introduced the drink, characterizing it as whey.

“The picture portrayed on social media was taken in a retailer the place the product was incorrectly marketed as whey. We verify that the marketed product is a UHT milk drink. “

From the English Extremely Excessive Temperature (extremely excessive temperature), UHT is a course of by which milk is subjected to excessive temperatures for its sterilization.

Needed, grocery store chain Nagumo stated it has no place on the matter. “There may be nonetheless no indication from the Council on this,” stated the advertising division.

What’s the distinction between milk, whey and milk drink? Nutritionist Ana Cláudia Mazzonetto explains that whey is a by-product of milk processing. “When the meals trade makes use of milk to make cheeses, for instance, what’s left of this cheese-making course of known as a by-product, which is whey.”

Ana Carolina Fernandes, nutritionist and professor on the Federal College of Santa Catarina (UFSC), explains that whey is the liquid half that continues to be when coagulation takes place to make cheese, which concentrates the extra strong a part of the milk, comparable to proteins and fats.

Milk-based drink is a generic time period for milk-based drinks, however which can produce other elements, comparable to whey or thickeners. A yogurt that makes use of whey, for instance, turns into a milk-based drink.

Fernandes says whey was a waste for a few years. “It solely began for use, reused for meals, as a result of this residue was inflicting unfavourable environmental impacts. It is extremely polluting, greater than sanitary wastewater, for the surroundings, however since it’s extensively utilized in industrialization, they’ve began finding out learn how to use it and one of many functions is to make dairy merchandise cheaper “.

In a be aware, Quatá Alimentos additionally states that “it’s essential to demystify the concept whey is only a waste of the meals trade, as it’s a element with dietary advantages”.

The corporate additionally states that whey is named Whey, and is “a liquid composed of proteins, minerals, fat, lactose and water, usually obtained from the manufacturing of cheese”, with extremely digestible proteins of excessive organic worth. .

However Fernandes warns, “Folks can confuse whey with whey protein. Whey is whey, the whey protein that athletes take is whey protein isolate. In whey it’s diluted and never concentrated. So it is not the identical quantity, it begins there “.

Whey doesn’t exchange milk There are dietary variations between the 2 merchandise, so it’s not doable to switch milk with whey. “As a result of whey is a by-product, it finally ends up having much less protein, much less complete fats and fewer calcium than milk,” says Mazzonetto.

“What we’ve seen is changing milk with whey and retaining the identical packs, for instance. With a rising number of merchandise in supermarkets, it is vital that civil society calls for ever clearer and extra comprehensible meals labeling. And, after all, that the federal government works to ensure everybody the best to sufficient and wholesome meals, ”says the nutritionist.

“The principle situation of dialogue is why we’ve reached some extent the place our cash is just capable of pay for whey, not complete milk.”

Promoting takes place in opposition to a backdrop of excessive milk costs The sale of whey, a by-product of cheese, takes place in opposition to a backdrop of excessive milk costs.

Natália Grigol, a researcher within the discipline of milk on the Middle for Superior Research in Utilized Economics (Cepea) on the College of São Paulo, defined in an announcement that the highs are tied to a restricted provide.

“With the winter and the drier local weather, the standard and availability of the pastures decreases and, subsequently, the feeding of the herd suffers, resulting in a decline in manufacturing”.

Grigol additionally highlights the consequences of La Niña on the finish of final yr and early this yr, in addition to rising manufacturing prices, adjustments in inflation and alternate charges.

“Based on a analysis by Cepea, the Precise Price of Working the enterprise has been growing within the final three years and it’s only within the final month that it begins to point out a turnaround,” says the researcher.

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