Promoting whey within the grocery store is Procon’s purpose

The sale of a milk-based drink marketed as whey at a Sao Paulo market attracted consideration on social media this week. The product was exhibited in a Nagumo chain manufacturing facility for R $ 4.49, in an analogous field and situated in a spot near the milk ones.

The worth is much beneath the worth of a liter of long-life milk on the cabinets – within the Sonda chain, for instance, it’s within the vary of R $ 7. Inflation information launched this Friday (8) by IBGE present that the worth of the product rose 41.8% from January to June this 12 months.

Procon-SP states that there are indications of deceptive promoting within the product “Drink Milky – Cristina” and that it has requested the producer Nova Combine Industrial and Comercial de Alimentos Ltda., Whose commerce title is Quatá Alimentos, for an evidence.

“Shoppers perceive that they’re shopping for milk, when in truth they’re shopping for whey,” says Guilherme Farid, government director of Procon-SP.

It additionally says that the knowledge isn’t sufficiently highlighted on the label. “Is the buyer conscious of the idea of a milk drink? What’s whey?” She asks.

In an announcement, Procon-SP acknowledged that it had submitted a request for clarification on the dietary desk of the product, on the indication of consumption by age group, on the copy of promoting supplies and on the technique of dissemination of the product, paperwork that show the checks. high quality, amongst others. . The corporate has till July 14 to answer requests.

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Needed, Quatá Alimentos mentioned he didn’t obtain the notification from Procon-SP. In a press launch, the corporate acknowledged that it faithfully follows the composition and labeling guidelines established by the Ministry of Agriculture, Breeding and Provide and that, aiming at a transparent and goal communication to the buyer, informs on the label that It’s a UHT milk drink, which comprises 60% whey and which milk drink isn’t milk.

“Whereas the usual permits this phrase to be positioned anyplace on the product label, the corporate has chosen to carry it to the primary panel to make it clear to the buyer and keep away from errors or misunderstandings,” the corporate mentioned.

As for the show of the product close to the milk cartons, Quatá Alimentos claims that it doesn’t market the merchandise on to the buyer and that the purpose of sale has mistakenly introduced the drink, characterizing it as whey.

“The photograph portrayed on social media was taken at an outlet the place the product was incorrectly marketed as whey. We verify that the product being marketed is a UHT milk drink.”

From the English Extremely Excessive Temperature (extremely excessive temperature), UHT is a course of through which milk is subjected to excessive temperatures for its sterilization.

Needed, grocery store chain Nagumo mentioned it has no place on the matter. “There may be nonetheless no indication from the Council on this,” mentioned the advertising division.


Nutritionist Ana Cláudia Mazzonetto explains that whey is a by-product of milk processing. “When the meals trade makes use of milk to make cheeses, for instance, what’s left of this cheese-making course of known as a by-product, which is whey.”

Ana Carolina Fernandes, nutritionist and professor on the Federal College of Santa Catarina (UFSC), explains that whey is the liquid half that is still when coagulation takes place to make cheese, which concentrates the extra stable a part of the milk, corresponding to proteins and fats.

Milk-based drink is a generic time period for milk-based drinks, however which can produce other parts, corresponding to whey or thickeners. A yogurt that makes use of whey, for instance, turns into a milk-based drink.

Fernandes says whey was a waste for a few years. “It began getting used, reused just for meals, as a result of this residue was inflicting detrimental environmental impacts. Right here and one of many purposes is to make dairy merchandise cheaper.”

In a observe, Quatá Alimentos additionally states that “it’s essential to demystify the concept that whey is only a waste of the meals trade, as it’s a part with dietary advantages”.

The corporate additionally claims that whey is called Whey, and is “a liquid composed of proteins, minerals, fat, lactose and water, usually obtained from cheese making”, with extremely digestible, high-value proteins. organic.

However Fernandes warns, “Folks can confuse whey with whey protein. Whey is whey, the whey protein, which athletes take, is protein. of whey isolate. In whey, it is diluted and never concentrated. So it is not the identical quantity, it begins there. “


There are dietary variations between the 2 merchandise, so it isn’t attainable to switch milk with whey. “As a result of whey is a by-product, it finally ends up having much less protein, much less whole fats and fewer calcium than milk,” says Mazzonetto.

“What we now have seen is changing milk with whey and conserving the identical packaging, for instance. With a rising number of merchandise in supermarkets, it will be important that civil society calls for ever clearer and clearer meals labeling. comprehensible. And, after all, that the federal government works to ensure everybody the appropriate to ample and wholesome meals “, says the nutritionist.

“The principle concern of debate is why we now have reached some extent the place our cash is just in a position to pay for whey, not complete milk.”


The advertising of whey, a by-product of cheese, takes place in a context of excessive milk costs.

Natália Grigol, a researcher within the discipline of milk on the Middle for Superior Research in Utilized Economics (Cepea) on the College of São Paulo, defined in an announcement that the highs are tied to a restricted provide.

“With the winter and the drier local weather, the standard and availability of the pastures decreases and, due to this fact, the feeding of the herd suffers, resulting in a decline in manufacturing”.

Grigol additionally highlights the consequences of La Niña on the finish of final 12 months and early this 12 months, in addition to rising manufacturing prices, modifications in inflation and change charges.

“In response to a analysis by Cepea, the Precise Price of Working the enterprise has been growing within the final three years and solely within the final month is it beginning to present a turnaround,” says the researcher.

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