Ruraltur is a good instance of rural tourism in Brazil, says the supervisor of Sebrae in Paraíba

RURALTUR is a good instance of rural tourism in Brazil. That is the opinion of Sebrae Paraíba tourism supervisor Regina Amorim in regards to the honest, which takes place yearly in a touring approach, coordinated by a Sebrae unit, within the states. In 2022, this coordination can be carried out by Sebrae Paraíba, an ideal peak in experience in actions associated to the inventive financial system and the promotion of tourism enterprise within the municipalities of the state.

This 12 months’s RURALTUR takes place in cooperation with the Sebrae of some states and likewise nationally. This time the occasion can be held in Bananeiras (PB), an vital metropolis in Brejo Paraíba, with the help of Bananeiras City Corridor, Brejo Tourism Discussion board in Paraíba, Paróquia de Bananeiras and Rádia Integração FM de Bananeiras.

With the theme “The Energy of Governance for Inventive and Collaborative Rural Tourism”, the occasion takes place between 8 and 11 September. “RURALTUR, as a method to entry the market and develop the nationwide community of rural tourism, additionally contributes to aligning new information, strengthening governance and sharing success tales from completely different areas of Brazil,” says Regina.

Within the interview that follows, Regina explains the ability of the occasion as a device for the promotion and growth of rural tourism, expectations from RURALTUR and regional adhesion.

What is going to the RURALTUR 2022 version appear to be?
I count on that after two years of digital RURALTUR, RURALTUR will include face-to-face energy. And the aim to be a reference within the honest of rural tourism, to help and remodel small companies with out shedding the countryside, however with financial, social, cultural and environmental sustainability. The belief of the honest within the municipality of Bananeiras makes it attainable to know {that a} well-structured vacationer vacation spot by way of lodging and gastronomy, along with pure and cultural, native and regional sights, is the most effective vacation spot for internet hosting RURALTUR. Due to this fact, the exhibiting and visiting public, businesses and tour operators ought to be part of us, as a result of “who is just not seen, is just not remembered”. The disaster exists for these companies that accept the issue as a substitute of seeing the alternatives and the most effective partnerships to come back out stronger.

What motivated the event of the motion on rural tourism?
Based on IBGE information, Brazil is a rural nation as a result of 60 of its municipalities are rural. In Paraíba, the event of rural tourism is seen in Cabaceiras, the place the primary financial exercise continues to be goat farming, however all these financial actions additionally profit from rural tourism. You do not have to go far to expertise rural tourism within the municipality of Conde on the south coast, the place solar and sea tourism are very sturdy, however which type glorious partnerships with rural tourism companies, particularly rural eating places. Doces Tambaba procuring middle, in a rural settlement.

Why Bananas?
The Brejo area of Paraíba may be very sturdy in rural tourism with the manufacturing of cachaça mills and at the moment the municipality of Areia is named the cachaça capital of Paraíba. Bananeiras additionally excels in nation eating places, gastronomic and journey tourism and artwork within the mountains. If we go to the Vale dos Sertões in Paraíba, there’s a sturdy attraction of the cycle path and the gastronomic path that connects the 9 municipalities. Now we have lots to say about rural tourism in Brazil and Paraíba.

What’s the function of RURALTUR for tourism in Paraíba? How does it work within the inventive financial system of the state?
RURALTUR’s mission is to help the competitiveness of small rural tourism companies, to help enterprise with sustainability and innovation. Creativity and tradition are strategic pillars for inventive tourism, in any modality, and it could be no completely different in rural tourism, the place the manufacturing related to tourism, that’s, crafts, artisanal food and drinks manufacturing, cultural expressions, generate the most effective rural tourism experiences. . As a method to entry the market and develop the community of rural tourism, RURALTUR additionally contributes to aligning new information, strengthening governance and sharing success tales from completely different areas of Brazil.

How does Sebrae work within the growth of native tourism?
The place SEBRAE involves act, it transforms the challenges of the group and rural landowners into promising companies with out shedding its rural character, uniqueness and its cultural values. Because of this it makes use of every little thing that’s in place and transforms it into vacationer experiences in rural areas. SEBRAE works with the essence of what exists within the territory and qualifies actors and entrepreneurs for the event of rural tourism. My dream is to see all of the vacationer areas of Paraíba, effectively represented on the 18th version of RURALTUR and welcoming all guests and exhibitors from different nations, with hospitality, which is among the traits of the folks of Paraíba.

How did the occasion join?
Now we have an excellent grip of potential exhibitors from a number of states in Brazil and this alternate with How was the grip on the occasion?
Now we have an excellent grip of potential exhibitors from a number of states in Brazil, and this alternate of data solely will increase and will increase the visibility of rural tourism in Brazil, acutely aware, clever and related. Registration and contract signatures for the honest are open till July thirty first, so do not go away it till later, the 18th version of RURALTUR has solely 80 stands. I take into account it top-of-the-line commerce festivals by way of belonging, with an environment of fine relations and enterprise completed. And that’s the reason RURALTUR is already in its 18th version with an software in 2023 organized by SEBRAE SP in France – SP and in 2024 will probably be held in Cusco, Peru. aberes comes solely to enhance and make seen rural tourism from Brazil, acutely aware, clever and related. Registration and contract signatures for the honest are open till July thirty first, so do not go away it till later, the 18th version of RURALTUR has solely 80 stands. I take into account it top-of-the-line commerce festivals by way of belonging, with an environment of fine relations and enterprise completed. And that’s the reason RURALTUR is already in its 18th 12 months, with a candidacy to be organized in 2023 by SEBRAE SP in France – SP and in 2024 to be held in Cusco, Peru.

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