Parma Italian Capital of Tradition 2020 + 21 among the many winners of the ninth version of the Cultura + Impresa Award

The winners of the ninth version of the CULTURE + IMPRESA Award, an important Italian award for initiatives that mix tradition and enterprise as a workforce, have been honored on the ADI Design Museum in Milan. Lombardy, Veneto and Emilia Romagna are the areas which have acquired probably the most awards this yr, with new protagonists amongst firms resembling universities and hospitals.

Parma Italian Capital of Tradition 2020 + 21 has been awarded the Particular Point out Networking in Arts: The Committee of Parma 2020, the Municipality of Parma and quite a few native companies have labored collectively, becoming a member of forces of the private and non-private sectors and experimenting with methods to empower the cultural and artistic supply, in its conventional and progressive types, which promotes territorial improvement additionally due to the added worth of tradition.

“This occasion is a chance to get a state-of-the-art image of the more and more vital relationship between tradition and enterprise communication – recollects Francesco Moneta, President of the non-profit CULTURE + IMPRESA Committee, based in 2013 by Federculture and The Spherical Desk Communication Tasks, who set up and promote the award with the purpose of making benchmarking {and professional} tradition, additionally due to the assist of the Accenture Italian Basis and ALES – Ministry of Tradition “Tradition and ‘the Arts Issue’ convey added worth in enterprise communication; up to date artwork is more and more current in company cultural initiatives; firms play as a workforce to workforce up with tradition; tradition is more and more the protagonist of selling their territories”.

The primary prize within the sponsorship and cultural partnership class went to Opere in Parole from the Museo Accademia Carrara in Bergamo and Humanitas Gavazzeni. The mission brings collectively care, magnificence, well being and tradition by bringing the artwork of the Carrara Academy Museum into the ready rooms, corridors, infirmaries and intensive care of Humanitas Hospital. The mission was born along with 11 authors (Albanese, Baliani, Bergamini, Bianchi, Bozzetto, Costa, Fresu, Ianniello, Laudadio, Murgia, Renzi) who, impressed by some work within the museum, have created unpublished works – tales, scores, Menus, comics – and a podcast, all of which can be utilized freed from cost by sufferers and healthcare professionals on the wards.

The primary prize for Company Cultural Manufacturing went to PIC – Modern Industrial Heritage, a mission of the Ca’ Foscari Basis of Venice and the AIKU Heart – Arte Impresa Cultura. Right here, the relationships between tradition and financial system are hyperlinks between previous, current and future, producing a brand new narrative of Venetian manufacture, fueled by new partnerships between the world of cultural manufacturing and 6 medium-sized firms with lengthy entrepreneurial traditions.

67 columns for the sector of the Enviornment di Verona Basis in cooperation with quite a few supporting firms received the primary Artwork Bonus Award. The fundraising and company membership mission, launched by the Enviornment di Verona Basis along with co-founders Sandro Veronesi – President of Calzedonia Group – and Gian Luca Rana – CEO of Pastificio Rana – and the writer Athesis, raised over a million euros Euro involving 67 firms that, by way of the Artwork Bonus, have helped to consolidate the social and financial worth of the Verona Pageant, whose sustainability is threatened by the pandemic. Along with entrepreneurs with personal crowdfunding, the associations of pros from Verona have joined along with many voters and lovers from all around the world.

The three winners of the primary classes have been awarded the Artist Awards signed by Lorenzo Marini, 3 lithographs from the Alphatype sequence, a brand new visible idea through which the letters are introduced collectively in work, every impressed by the inventive inspiration, creativity and emotion of the creator . A well-known advertiser and now an more and more profitable artist, Marini embodies each enterprise communications and artwork.

Particular mentions got to initiatives which were good at deciphering the brand new traits within the relationship between tradition and enterprise and have awarded coaching prizes, Masters in Administration and Cultural Promotion due to the 24ORE Enterprise College, the Fitzcarraldo Basis, the IULM College and the College of Fundraising Rome , Oops.

Emilbanca BCC’s Grand Tour Emil Banca has been awarded the Particular Point out CCR – Company Cultural Duty: it’s a mission created in 2013 that features 4 Sundays of strolling to find the treasures of Emilia between nature, artwork, historical past and meals and Wine to find by way of probably the most widespread banking realities in these areas.

The Below 35 Particular Point out went to the mission Città in trappola by Dramatrà, a social enterprise along with Unes, Viaggiatore Goloso, Acel Energie, Germo, Ricola, Cameo and Mastertent. It’s an progressive “stay gaming” initiative through which the Lombard citizenship is actively concerned, combining custom, innovation and role-playing. Divided into 12 consecutive levels unfold throughout the 12 Lombard capitals, it introduced locals nearer to the historical past, traditions and tradition of lesser recognized and extra appreciated areas from a vacationer perspective.

The BAG mission – Bocconi Artwork Gallery of Bocconi College received the Modern Artwork + Enterprise award: it’s an annual itinerary of enrichment and opening of the thoughts, of getting nearer to right this moment’s artwork world due to the presence of greater than 100 works of latest artwork within the BAG, the place the college turns into a “short-term exhibition” and strengthens the dialogue with its group and the town of Milan.

The 2 Particular Mentions Digital Innovation in Arts went to CUBO by Unipol and RESTART by BASE Milano, Oxa Impresa Sociale, ACNE, Cesura, Parasite 2.0, Music Innovation Hub, POGO Manufacturing and Deloitte. CUBO is the second area of the insurance coverage group’s company museum, which communicates with the territory by way of the language of tradition, providing new areas for inventive initiatives, academic actions and inclusive and inclusive emotional pathways. RESTART was born from the collaboration between BASE Milano and Deloitte’s artistic collective ACNE to assist small companies in Milan’s Tortona district, the place each are primarily based, to restart post-pandemic by way of up to date artwork.

Sponsors and energetic companions of the CULTURE + IMPRESA 2021-2022 Award are: Ministry of Tradition, Municipality of Milan, ACRI, ALES, ANCI, Artissima, Assif, Assifero, Federculture, FERPI, Italian Accenture Basis, Sodalitas Basis, GAI, Cultural Heritage , Prioritalia, Exhibition for CSR and Social Innovation, UNA. Media companions: AgCult, Artribune, Exibart, Il Giornale dell’Arte, Prima Comunicazione.

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