Dosa by DOSA, Pariva, Tres Lecheria and Wheyward Spirit Win manufacturers 50 thousand {dollars} Every;
A possibility to compete 100 thousand {dollars} in further assist in 4th Competitors from
California Dairy Advisory Board and VentureFuel

TRACY, California, November 3, 2022 /PRNewswire/ — Startups dosa by DOSA, Pariva, Tres Lecheria and Wheyward Spirit claimed victory final evening on the 2022 Actual California Milk Excelerator: Open Innovation Remaining Pitch Occasion. Conceived by the California Milk Advisory Board (CMAB) and innovation advisory physique VentureFuel, the competitors is designed to establish, nurture and speed up innovation in milk-based merchandise, from client meals and beverage to textiles and past. Every of the 4 group winners will obtain 50 thousand {dollars} in sources and financing to increase their merchandise California and can compete for a further one 100 thousand {dollars} in assist based mostly on continued efficiency.

In its fourth 12 months, the 2022 Actual California Milk Excelerator advances innovation in its truest state: the open. As one of many largest dairy competitions on this planet, this system was searching for early-stage candidates with excessive development potential who’re making a 50% cow’s milk product or a working prototype.

Eight finalists participated within the match November 2 a reside pitch occasion the place they offered themselves to judges from firms representing retail, client packaged items, meals distribution and media in entrance of a reside and digital viewers of key stakeholders. The assist that the 4 profitable startups will obtain is the expansion and growth of their merchandise California. After 12 months, one of many collaborating firms will unlock a further one 100 thousand {dollars} the principle prize by establishing their presence in California and obtain probably the most vital development. The entire worth of the competitors prizes is half 1,000,000 {dollars}.

“I used to be already a winner as I used to be chosen to be part of this competitors alongside some nice firms. Being one of many winners is a recreation changer for Pariva. We’re very a lot trying ahead to being part of California dairy neighborhood,” stated Manjarrie Saha, founder and CEO of Pariva, a variety, marinated yogurt. “That is such an progressive program, I am grateful to the CMAB and VentureFuel groups. I hope that different nations will see what CMAB is doing in California use it as a mannequin to boost your nation, a mannequin that helps the entire trade, from begin to end.”

“Successful a finalist award is an unbelievable honor for me and the crew at dosa by DOSA. We’re on the verge of taking lassi, our pure Indian yogurt drink, nationally and wish all of the assist we are able to get to construct a strong multi-channel advertising technique,” stated the CEO and co-founder Emily Gilles. “As an rising model, regardless that we’re deep within the trenches, we additionally need to maintain our heads excessive as visionaries who plan and execute in direction of the long run. The CMAB and VentureFuel groups reminded us of the significance of constructing a powerful, aggressive enterprise and impressed us to achieve our true potential. Collaborating within the Actual California Milk Excelerator Cohort 2022 has given me unbelievable mentorship alternatives in every thing from packaging to scaling my CPG enterprise globally.I can truthfully say the ROI will probably be a few years away and now we have solely simply begun to reap the advantages of our newfound relationship with VentureFuel and CMAB.”

“We’re so grateful to have been chosen for a high 4 spot on this 12 months’s Actual California Milk Excelerator. The mentorship supplied by VentureFuel have been the lacking items of information we would have liked to create a transparent path in direction of scaling our enterprise. Being chosen from a pool of gifted and hardworking firms is a honest honor,” he stated Kevin Moulder and Vince Berretta, Co-Homeowners of Tres Lecheria Single Serve Bakery. “We want to give a particular because of the California Dairy Advisory Board for supporting Tres Lecheria and partnering with us to proceed to drive demand for actual California milk. We’re excited to additional set up ourselves as a model that highlights dairy merchandise from California farmers. We’re proud to work to carry again the thrill and nostalgia for Latinos and Latinos to take pleasure in a recent slice of this favourite dessert, whereas gaining new followers of this traditional cake with a contemporary twist. And now we are able to ‘bake’ it to the restrict.”

Californiawith its method to sustainable dairy, alcohol logistics and ethos of innovation, it has been the pure residence of the Wheyward Spirit since our inception and we’re very excited to have been chosen because the winner of the RCM Excelerator, stated Emily Darchuk, CEO of Wheyward Spirit, an artisanal spirit created from processed whey. “Our crew seems ahead to working with CMAB over the following 12 months to develop Wheyward Spirit and we’re proud to exemplify a class that expands sustainable innovation utilizing Actual California Milk.”

“Whereas all eight finalists provided one thing distinctive to the market, the 4 winners stood out for his or her style, which continues to be of basic significance to shoppers, and their use of dairy merchandise in new, progressive methods. Every brings international taste profiles to the desk. whereas it takes benefit of the inherent goodness of milk’s dietary and purposeful advantages,” he stated John Talbot, government director of the California Dairy Advisory Board. “Innovation is the lifeblood of any trade, and these merchandise showcase the very best of dairy innovation. Our California Dairy households have invested closely in growing an innovation ecosystem to assist take the following steps to develop these manufacturers throughout the Actual California Milk portfolio. And for firms that aren’t chosen, we are going to proceed to supply assist and connections to proceed their transition to utilizing milk from ours California dairy farmers.”

“This 12 months’s cohort demonstrates the excellent, ongoing potential of dairy merchandise with progressive new merchandise which might be higher for shoppers, higher for the planet and provide distinctive new flavors and codecs,” he stated. Fred Schoenberg, CEO of VentureFuel. “We created this program to commercialize and scale these new companies to drive demand and pleasure California dairy trade and are very excited to assist these dynamic founders develop their progressive consumer-focused firms.”

The eight Excelerator finalists have been chosen from a area of 48 certified entries. Every finalist acquired entry to a bunch scholarship to assist develop their product, marketing strategy and advertising property for this system, in addition to a useful resource pack together with graphic design, lab or kitchen time and elite mentorship from international advertising, packaging, funding, retail and advertising consultants. distribution from international manufacturers and companies. Winners will take part in a personal purchaser/investor retail week and can proceed with personalized advertising assist from the California Dairy Advisory Board’s enterprise improvement crew.

California, identified for its innovation, has a popularity for high quality dairy merchandise. As the biggest milk producer within the US, California additionally leads the nation in sustainable dairy farming practices. Greater than 1,100 household dairy farms produce the milk present in fluid milk, cheese, butter, yogurt, ice cream and different dairy merchandise recognized by the Actual California Milk trademark.

About Actual California Milk/California Milk Advisory Board
The California Milk Advisory Board (CMAB), an arm of the California Division of Meals and Agriculture, is funded by the state’s dairy farm households that lead the nation in sustainable dairy farming practices. With a imaginative and prescient to feed the world with the useful advantages of actual California milk, CMAB’s applications are geared toward rising demand for Californian of sustainable dairy merchandise within the state, throughout the US and all over the world by promoting, public relations, analysis, and retail and meals promotion applications. For extra info and to attach with CMAB, go to, Fb, YouTube, Twitter, Instagram and Pinterest.

About VentureFuel, Inc.
Based in 2014, VentureFuel is an unbiased innovation consultancy serving to the world’s greatest organizations drive change by collaboration with startups. Its innovation applications embrace diagnostics, company accelerators and industrial pilots; and give attention to fixing purchasers’ largest challenges by driving better effectivity; closing gaps in strategic capabilities; and figuring out rising enterprise fashions. VentureFuel serves organizations equivalent to Hershey’s, Comcast, Dick’s Sporting Items, AARP Basis and State of California instruments to drive transformative change with much less danger, better pace and better proximity to the patron than conventional innovation fashions. Study extra at: www.venturefuel.web, LinkedIn, Twitter and Instagram. You possibly can take heed to The VentureFuel Visionaries podcast at Apple, Spotify Simplecast or wherever you get your podcasts.

SOURCE California Milk Advisory Board

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