The covid-19 pandemic has had a powerful impression on the tourism business in Brazil and the world, difficult beforehand current market ideas and traveler consumption habits. Restoration plans and targets must be reviewed or we’ll see the enterprise, or what’s left of it, succumb to the fact of the details.
It exhibits us to date that the demand is inadequate to ensure the sustainability of the present tasks and people but to come back. Vacationer locations that depend upon the inflow of foreigners will take a number of years to get well. And home tourism, with rising poverty, file family debt and a shrinking center class, won’t be able to ensure fast outcomes for everybody.
It is time to react. We must always make the most of these tough instances to attract up a brand new plan for the event of Brazilian tourism. A daring plan primarily based on the growth of the sector, which has the flexibility to boost the nation’s tourism exercise to a brand new stage within the post-pandemic interval.
And what would that plan be? This could, in fact, be a restructuring of the Ministry of Tourism, which might be strengthened by the inclusion of three essential vectors of tourism improvement and sources of enterprise, employment and revenue: 1) administration of areas for public use in protected areas; 2) administration of particular areas of vacationer curiosity, particularly territorial, sea and river waters; 3) and administration of historic and cultural heritage, particularly outdated public buildings, museums and collections.
All these areas, at present fragmented, could be united, performing synergistically, beneath the coordination of the Ministry of Tourism, strengthened and with a strengthened technical physique, with the attitude of attracting personal funding and creating a brand new sustainable improvement agenda for the nation.
Brazil is among the world’s champions in pure magnificence, nevertheless it has not been capable of flip all this wealth into financial alternatives. Environmental companies have to date demonstrated little capacity to make nationwide parks essential allies for the sustainable improvement of communities whereas conserving biodiversity.
The identical might be stated for many who take care of historic and cultural heritage. There is no such thing as a nationwide coverage for the restoration of those buildings, deserted and consumed by time. Though this sort of tourism is the eleventh nation with the best variety of World Cultural and Pure Heritage websites, declared by Unesco, it attracts few guests to Brazil exactly due to the shortage of funding and partnership with the personal sector.
The Secretariat of Union Heritage – SPU, linked to the Ministry of Economic system, is taken into account the biggest actual property company on the earth. Liable for the administration of 600,000 federal public properties, SPU can be liable for marine land administration in strips alongside rivers and waterfronts. Why not permit the Ministry of Tourism to evaluate the potential for higher use of those areas along with states and municipalities?
Each the allocation of public areas of nationwide parks and properties that harbor historic and cultural heritage and particular areas of rivers and seas have to be accompanied by a brand new regulatory framework for environmental licenses, incentive legal guidelines or tax exemptions. appeal to personal funding.
Brazil is a rustic of continental dimensions. The event of home and worldwide tourism is subsequently essentially associated to the growth of air connectivity. The civil aviation business was one of many hardest hit by the pandemic. With this angle in thoughts, the brand new plan ought to embrace an aggressive coverage of lowering taxes and so-called Brazilian prices, together with ICMS on gasoline, in addition to a evaluation of tax advantages geared toward supporting the creation of regional hub-and-spokes. .
This air hub regime is managed by the Nationwide Council for Monetary Coverage – Confaz. Earlier than the pandemic, the standards for the creation of regional hubs must be reviewed, as they’re an impediment to the complete restoration of the sector and make it tough for low-cost airways to enter. It might additionally embrace stress-free the principles that at present stop cabotage flights.
With regard to promotion overseas, tourism must be included within the Brazilian export agenda. Our diplomacy has already demonstrated that it acts with nice competence in opening markets. And it has an extended custom of negotiations with the World Commerce Group – WTO. Why not use the construction and capillarity of Itamarata’s community of consulates and embassies all over the world to maneuver Brazilian tourism to the principle outbound locations?
On this context, it might even be acceptable to mix the experience of Embratur and the Brazilian Commerce and Funding Promotion Company (Apex-Brasil) not solely to revive the picture of Brazil overseas, but in addition to advertise our greatest vacationer points of interest in strategic markets. This could require a technical restructuring of Embratur and Apex-Brasil to behave in an built-in, much less institutional and extra industrial method.
Tourism relies on picture. Due to this fact, the sum of the efforts of Embratur and Apex-Brasil, along with consulates and embassies, could be very efficient to put our services and products within the showcase of world tourism with clever digital media campaigns and cooperative actions with journey companies, airways and OTAS.
Lastly, we’re a land of hospitality that welcomes its guests. Nevertheless, we nonetheless have loads to develop on this regard and we should always prioritize the qualification of the workforce, entry infrastructure, security and certification of vacationer locations.
A grandiose plan with daring targets and a brand new aim for Brazilian tourism. It is time to make it occur, as a result of because the poet Helena Kolodyová stated, “for many who journey for the solar, it all the time dawns.”
Gilmar Piollajournalist, former Secretary of Tourism, Business, Commerce and Strategic Tasks of Foz do Iguaçu.