Examination: Flytour offered BRL 820 million in July, a document

In October 2021, in the midst of the pandemic, entrepreneur Marcelo Cohen purchased Flytour for 500 million reais and now expects to earn 6 billion BRL in 2022.

After seeing enterprise drop to just about zero throughout the worst section of the pandemic, company journey company Flytour had gross sales of 820 million reais in July.

It is a document month-to-month quantity for an organization based in 1974 by entrepreneur Eloi D’Ávila de Oliveira and at the moment with greater than 670 gross sales factors all through Brazil.

In October 2021, Flytour was offered for 500 million reais to Belvitur, a standard tourism company in Belo Horizonte led by businessman Marcelo Cohen from Minas Gerais.

What’s BeFly?

In latest months, Cohen has been enthusiastic about shopping for firms which have a foothold within the tourism market.

In January, Cohen took on São Paulo-based operator Queensberry, targeted on worker incentive journey and luxurious packages.

The company, based in London in 1971, confronted a authorized course of to recuperate money owed of fifty million reais, which the pandemic gave a great increase.

Six months later, Cohen launched into the Qualitours luxurious cruise ship.

All this to create BeFlyholding firm with greater than 30 firms for very completely different goal teams.

Who’s a part of BeFly?
  • flytour: company journey company
  • He’s confused: a multi-brand company with built-in providers comparable to change workplaces
  • goffles: a journey franchise community for Class C
  • Queensberry: luxurious journey and worker incentive journey operator
  • High quality: an operator specializing in excessive class cruises
  • TechTravel: Company Reservation Administration (TMC) platform
  • OpenTrips: developer of company journey applied sciences
  • 3 Sixty: set off for occasions
  • Information 121: synthetic intelligence know-how for buyer expertise
  • Mobility: a multimodal platform for company mobility providers
  • Six senses: a “post-luxury” resort with a unit on the outskirts of Campos do Jordão (SP)
  • TRIP by Wyndham São Paulo is an unique resort for vacationers at São Paulo Worldwide Airport (GRU)
What’s cross promoting

The checklist contains tech corporations comparable to web site Vai Voando, a franchise community promoting low cost flights aimed toward vacationers on a funds – and preferring low cost journey round Brazil.

Flytour’s gross sales document has quite a bit to do with Cohen’s envisioned tourism enterprise ecosystem. “Forecast numbers for 2022 in cross-selling, solely anticipated for 2024,” he says.

Cross-selling is usually a technique of providing the holding firm’s consumer the services or products of different companies throughout the similar group.

It is a technique to cut back buyer acquisition prices—an enormous invoice for a lot of firms.

How Flytour grew with cross-selling

In observe, Cohen’s guess is to discover new income streams with the bottom of 700,000 shoppers with a month-to-month buy on BeFly.

“I’ve a crew at Queensberry who take care of Flytour clients, for instance,” he says. “An incentive journey for company workers, offered by Flytour, might have leisure applications supplied by Queensberry.”

The resumption of journey on this milder section of the pandemic additionally contributed in no small measure to Flytour’s consequence.

Within the first two months of 2022, there was a 29% enhance in journeys in comparison with the identical interval final yr, based on IBGE knowledge.

“They stated company journey would finish within the period of Zoom, Google Meets, Groups and extra, however I by no means guess on that,” says Cohen. “I’ve all the time believed within the ‘handshake’ reside. Was it a given? No, however my intestine feeling was proper.”

Who’s Marcelo Cohen?

Belvitur, created in 1963 by businessman David Cohen, Marcelo’s father, was the most important tour operator in Minas Gerais earlier than turning into the seed of BeFly.

Belvitur, recognized within the sector for its cautious eye on funds, has grown with out the ecstasy seen within the competitors. Marcelo labored within the household enterprise from a younger age.

With the acquisition of Flytour, Marcelo Cohen attracted consideration within the tourism market.

One of the crucial conventional journey companies in Brazil, Flytour, suffered from the influence of the pandemic.

A debt of 142 million reais with no prospect of compensation in a state of affairs of closed air borders pressured the corporate to enter into extrajudicial restoration.

Collectors included banks comparable to Bradesco, Banco do Brasil and Itaú.

By 2022, BeFly is predicted to earn greater than 6 billion reais.

With this measurement, it’s the largest personal firm in Latin America.

the place are the challenges

In the midst of the “Brigade Sky”, some BeFly clouds can pose a danger.

One is the escalation of prices – based on Anac, the nationwide civil aviation company, air ticket costs in Brazil have risen by 77% prior to now 12 months.

The chaos confronted by vacationers at airports in the USA and Europe in the midst of the Northern Hemisphere summer time can be.

After two years of downsizing because of the pandemic, managers of world hubs comparable to London’s Heathrow and Amsterdam’s Schiphol have requested airways to cancel flights because of an absence of floor workers to satisfy demand.

All that is removed from bothering Cohen. “The disruption to the airport shall be non permanent,” he says. “However, the rebound in journey demand is right here to remain.


by Leo Branco

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