NEW YORK, Jan. 17, 2023 /PRNewswire/ — In celebration of their fortieth anniversary, award-winning skincare model, OLEHENRIKSEN®, expands upon their Scandinavian heritage with the announcement of Anine BingFounder & Chief Inventive Officer of her eponymous label, as their first International Scandi Model Advisor. The introduction of this strategic partnership will convey ahead the richness of Scandinavian tradition inclusive of the multitude of advantages related to Scandinavian way of life, wellness and skincare, and place Scandinavian values, corresponding to hygge, again on the map.
At its core, Scandinavia represents a larger-than-life tradition that is constructed on the small issues, such because the Danish-born observe of hygge, outlined as the sensation of coziness and contentment evoked by easy efforts. With international locations throughout the area touting a few of the happiest populations on this planet, since its inception, OLEHENRIKSEN has been infusing Scandinavian and hygge philosophies into their output. Whether or not it’s the domestically sourced substances that energy the model’s skincare merchandise, or treasuring the moments taken to use them, OLEHENRIKSEN is categorically championing this various and conventional tradition with Scandinavian pores and skin wellness on the forefront.
Danish-born model founder Ole Henriksen’s private expertise with cystic zits inspired him to create a wellness-focused skincare line impressed by his Scandi roots. Infused with highly effective acid blends and plant-powered substances sourced from Scandinavia, corresponding to Nordic Birch Sap, Snow Lotus and Alpine Willowherb Extracts, every joy-inducing ingredient and product makes each software an event to embrace.
Detailing the significance of leveraging the model’s storied historical past, OLEHENRIKSEN’s VP of International Advertising and marketing, Rachel Bergshares, “We’re a Scandinavian born model, and as we enter our fortieth yr, we’re going again to our roots anchored in Scandinavian pores and skin wellness, understanding this overarching ethos units us aside from the remaining. By signing on Anine Bing as our International Scandi Model Advisor and partnering with different Scandi influencers on a worldwide scale it is going to assist amplify various components of the tradition and our Scandinavian-inspired pores and skin wellness strategy in a contemporary, trendy means.”
Well known for her effortlessly cool wardrobe necessities, Bing has been acknowledged as an authority in Scandinavian type since her namesake model’s inception in 2012. Impressed by Scandinavian simplicity and American power, Bing has constructed a worldwide trend home targeted on on a regular basis wardrobe types and funding items for contemporary ladies searching for a timeless but rebellious strategy to type. Setting her sights on pores and skin because the model’s first International Scandi Model Advisor, on this new function, she can be lending her experience throughout Scandi-forward skincare and way of life practices to the OLEHENRIKSEN model.
“I have been a longtime fan of OLEHENRIKSEN’s skincare, so when the model approached me for this partnership, I used to be instantly ,” says Anine Bing. “Our shared ardour for Scandinavian tradition creates such a singular synergy and I am actually wanting ahead to bringing to life the numerous thrilling ideas we’ve within the works.”
Bing’s function with the model can be an expansive one, starting from creating social media content material to cross-branded collaborations. All through the partnership, Bing can be spearheading a 6-part mini-series, offering an inside look into the most effective of Scandinavian pores and skin and wellness with Bing’s secrets and techniques to attaining her easy type, morning wellness ideas, and naturally, her favourite OLEHENRIKSEN merchandise. With sights set on illuminating Scandinavian tradition, this unique content material will successfully harmonize skincare and common wellness practices, underscoring OLEHENRIKSEN as a life-style model that transcends skincare.
“There are few folks I’ve met which might be as robust and stylish as Anine. I’ve admired her impactful, eclectic and traditional designs for years, and could not be happier to have her be part of the OLEHENRIKSEN staff as our first ever ‘International Scandi Model Advisor,” states OLEHENRIKSEN model founder, Ole Henriksen. “Not solely can we relate on the numerous components that make Scandinavian tradition so wealthy, from hygge philosophies to main a easy life that is stuffed with pleasure and optimistic affirmation, we’ve many issues to come back that infuse this palpable power into the model. Anine has introduced a brand new and contemporary that means of Scandi-cool each globally and inside America, all whereas staying true to her Danish roots. Her management and experience throughout the area, paired along with her perspective on Scandi way of life, wellness, skincare and elegance, make her the proper associate for OLEHENRIKSEN.”
OLEHENRIKSEN has tapped key Scandinavian creators, together with Linda HallbergHorse, Nenna Echem and extra to create a strong content material collection that highlights the Scandi way of life. Introducing contemporary and trendy faces instantly from the area, the roll out of this content material will immerse folks into the richness of the tradition by means of elevated storytelling.
With content material rolling out as early as January 2023preserve an eye fixed out on the model’s social channels, together with OLEHENRIKSEN’s Instagram, TikTok and YouTube, and count on to fall in love with the wealthy Scandinavian heritage that ties these forward-thinking partnerships collectively.
ABOUT ANINE BING
ANINE BING is a The Angels based mostly trend model based by Anine BingFounder and Chief Inventive Officer, and Nicolai BingFounder and Chief Govt Officer. Impressed by Scandinavian simplicity and American power, ANINE BING has constructed a worldwide trend home targeted on on a regular basis wardrobe necessities and funding items for contemporary ladies searching for a timeless but rebellious strategy to type. Powered by a extremely engaged social-media following and a contemporary strategy to fast success of merchandise, the model has turn into a multimillion-dollar enterprise, and rising, since its launch in 2012.
OLEHENRIKSEN Skincare was born out of a younger man’s perseverance to heal his personal pores and skin. His story begins in a small Danish city, the place on the age of 18, Ole was plagued with cystic zits, forcing his usually brilliant character to show inwards. Lastly, after a serendipitous assembly with a famend holistic skincare healer, he was impressed to embrace the transformative energy of skincare. Because the zits pale away, Ole’s brilliant and glowing character returned. Remodeling lives by means of pores and skin wellness has turn into Ole’s life’s work, and it was this dedication to transformative skincare that led him to turn into the world’s first superstar facialist. The “Ole Glow ” turned so coveted, that, in 1983, he determined to bottle his expertly crafted formulation and launch his namesake model, OLEHENRIKSEN Skincare.
At the moment, the mission continues. OLEHENRIKSEN believes in a confirmed skincare philosophy – exfoliation mixed with replenishment for glowing pores and skin. We consider within the skin-renewing energy of acids – vitamin-C and AHAs are our mainstays. We consider within the Scandinavian rules of wellness. We consider in skincare that is a pleasure to make use of—as a result of a cheerful face is a wonderful face
We’re OLEHENRIKSEN skincare. Scientific Scandinavian skincare. Pleasure and ends in each bottle since 1983. OLEHENRIKSEN is CLEAN at SEPHORA, cruelty-free, paraben-free, and phthalate-free for brilliant pores and skin with a clear conscience.
OLEHENRIKSEN was acquired in 2011 by KENDO Manufacturers, a magnificence model incubator owned by Paris-based LVMH Moet Hennessy Louis Vuitton, the world’s main luxurious merchandise group. For additional data, please go to www.olehenriksen.com.
Based mostly in San Francisco, CAKENDO creates or acquires magnificence manufacturers and focuses on growing them into world powerhouses. The portfolio consists of OLEHENRIKSEN, KVD Magnificence, Fenty Magnificence by Rihanna, Fenty Pores and skin by Rihanna, Fenty Perfume by Rihanna, and Lip Lab. The title KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product high quality, innovation and genuine storytelling. Manufacturers throughout the KENDO portfolio are distributed in 35 international locations worldwide.