Getting into their Fortieth Anniversary, OLEHENRIKSEN Declares Introduction of Vogue Designer Anine Bing as their first World Scandi Model Advisor

NEW YORK, Jan. 17, 2023 /PRNewswire/ — In celebration of their Fortieth anniversary, award-winning skincare model, OLEHENRIKSEN®, expands upon their Scandinavian heritage with the announcement of Anine BingFounder & Chief Artistic Officer of her eponymous label, as their first World Scandi Model Advisor. The introduction of this strategic partnership will convey ahead the richness of Scandinavian tradition inclusive of the multitude of advantages related to Scandinavian way of life, wellness and skincare, and place Scandinavian values, corresponding to hygge, again on the map.

(L to R) Ole Henriksen and Anine Bing. Photographer credit score: Jojo Korsh

At its core, Scandinavia represents a larger-than-life tradition that is constructed on the small issues, such because the Danish-born apply of hygge, outlined as the sensation of coziness and contentment evoked by easy efforts. With nations throughout the area touting a number of the happiest populations on the planet, since its inception, OLEHENRIKSEN has been infusing Scandinavian and hygge philosophies into their output. Whether or not or not it’s the domestically sourced substances that energy the model’s skincare merchandise, or treasuring the moments taken to use them, OLEHENRIKSEN is categorically championing this numerous and conventional tradition with Scandinavian pores and skin wellness on the forefront.

Danish-born model founder Ole Henriksen’s private expertise with cystic zits inspired him to create a wellness-focused skincare line impressed by his Scandi roots. Infused with highly effective acid blends and plant-powered substances sourced from Scandinavia, corresponding to Nordic Birch Sap, Snow Lotus and Alpine Willowherb Extracts, every joy-inducing ingredient and product makes each utility an event to embrace.

Detailing the significance of leveraging the model’s storied historical past, OLEHENRIKSEN’s VP of World Advertising and marketing, Rachel Bergshares, “We’re a Scandinavian born model, and as we enter our Fortieth yr, we’re going again to our roots anchored in Scandinavian pores and skin wellness, understanding this overarching ethos units us aside from the remainder. By signing on Anine Bing as our World Scandi Model Advisor and partnering with different Scandi influencers on a world scale it’ll assist amplify numerous components of the tradition and our Scandinavian-inspired pores and skin wellness strategy in a recent, trendy approach.”

Well known for her effortlessly cool wardrobe necessities, Bing has been acknowledged as an authority in Scandinavian fashion since her namesake model’s inception in 2012. Impressed by Scandinavian simplicity and American vitality, Bing has constructed a world vogue home centered on on a regular basis wardrobe types and funding items for contemporary ladies searching for a timeless but rebellious strategy to fashion. Setting her sights on pores and skin because the model’s first World Scandi Model Advisor, on this new function, she will probably be lending her experience throughout Scandi-forward skincare and way of life practices to the OLEHENRIKSEN model.

“I have been a longtime fan of OLEHENRIKSEN’s skincare, so when the model approached me for this partnership, I used to be instantly ,” says Anine Bing. “Our shared ardour for Scandinavian tradition creates such a singular synergy and I am actually wanting ahead to bringing to life the various thrilling ideas now we have within the works.”

Bing’s function with the model will probably be an expansive one, starting from creating social media content material to cross-branded collaborations. All through the partnership, Bing will probably be spearheading a 6-part mini-series, offering an inside look into the most effective of Scandinavian pores and skin and wellness with Bing’s secrets and techniques to attaining her easy fashion, morning wellness suggestions, and naturally, her favourite OLEHENRIKSEN merchandise. With sights set on illuminating Scandinavian tradition, this unique content material will successfully harmonize skincare and common wellness practices, underscoring OLEHENRIKSEN as a life-style model that transcends skincare.

“There are few folks I’ve met which can be as robust and chic as Anine. I’ve admired her impactful, eclectic and basic designs for years, and could not be happier to have her be part of the OLEHENRIKSEN group as our first ever ‘World Scandi Model Advisor,” states OLEHENRIKSEN model founder, Ole Henriksen. “Not solely can we relate on the various components that make Scandinavian tradition so wealthy, from hygge philosophies to main a easy life that is stuffed with pleasure and constructive affirmation, now we have many issues to come back that infuse this palpable vitality into the model. Anine has introduced a brand new and recent that means of Scandi-cool each globally and inside America, all whereas staying true to her Danish roots. Her management and experience throughout the house, paired together with her perspective on Scandi way of life, wellness, skincare and elegance, make her the proper accomplice for OLEHENRIKSEN.”

OLEHENRIKSEN has tapped key Scandinavian creators, together with Linda HallbergHorse, Nenna Echem and extra to create a strong content material collection that highlights the Scandi way of life. Introducing recent and trendy faces immediately from the area, the roll out of this content material will immerse folks into the richness of the tradition by way of elevated storytelling.

With content material rolling out as early as January 2023hold an eye fixed out on the model’s social channels, together with OLEHENRIKSEN’s Instagram, TikTok and YouTube, and count on to fall in love with the wealthy Scandinavian heritage that ties these forward-thinking partnerships collectively.

ABOUT ANINE BING

ANINE BING is a The Angels primarily based vogue model based by Anine BingFounder and Chief Artistic Officer, and Nicolai BingFounder and Chief Government Officer. Impressed by Scandinavian simplicity and American vitality, ANINE BING has constructed a world vogue home centered on on a regular basis wardrobe necessities and funding items for contemporary ladies searching for a timeless but rebellious strategy to fashion. Powered by a extremely engaged social-media following and a contemporary strategy to quick achievement of merchandise, the model has turn into a multimillion-dollar enterprise, and rising, since its launch in 2012.

ABOUT OLEHENRIKSEN

OLEHENRIKSEN Skincare was born out of a younger man’s perseverance to heal his personal pores and skin. His story begins in a small Danish city, the place on the age of 18, Ole was plagued with cystic zits, forcing his usually vibrant character to show inwards. Lastly, after a serendipitous assembly with a famend holistic skincare healer, he was impressed to embrace the transformative energy of skincare. Because the zits light away, Ole’s vibrant and glowing character returned. Remodeling lives by way of pores and skin wellness has turn into Ole’s life’s work, and it was this dedication to transformative skincare that led him to turn into the world’s first superstar facialist. The “Ole Glow ” turned so coveted, that, in 1983, he determined to bottle his expertly crafted formulation and launch his namesake model, OLEHENRIKSEN Skincare.

Right now, the mission continues. OLEHENRIKSEN believes in a confirmed skincare philosophy – exfoliation mixed with replenishment for glowing pores and skin. We imagine within the skin-renewing energy of acids – vitamin-C and AHAs are our mainstays. We imagine within the Scandinavian ideas of wellness. We imagine in skincare that is a pleasure to make use of—as a result of a contented face is a gorgeous face

We’re OLEHENRIKSEN skincare. Medical Scandinavian skincare. Pleasure and leads to each bottle since 1983. OLEHENRIKSEN is CLEAN at SEPHORA, cruelty-free, paraben-free, and phthalate-free for vibrant pores and skin with a clear conscience.

OLEHENRIKSEN was acquired in 2011 by KENDO Manufacturers, a magnificence model incubator owned by Paris-based LVMH Moet Hennessy Louis Vuitton, the world’s main luxurious merchandise group. For additional data, please go to www.olehenriksen.com.

#OLEGLOW

ABOUT KENDO

Primarily based in San Francisco, CAKENDO creates or acquires magnificence manufacturers and focuses on growing them into international powerhouses. The portfolio consists of OLEHENRIKSEN, KVD Magnificence, Fenty Magnificence by Rihanna, Fenty Pores and skin by Rihanna, Fenty Perfume by Rihanna, and Lip Lab. The title KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product high quality, innovation and genuine storytelling. Manufacturers throughout the KENDO portfolio are distributed in 35 nations worldwide.

OLEHENRIKSEN (PRNewsfoto/OLEHENRIKSEN)

OLEHENRIKSEN (PRNewsfoto/OLEHENRIKSEN)

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SOURCE OLEHENRIKSEN

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