Embratur, states and municipalities define promotional methods at worldwide festivals

Brasília – On Monday (1st) in Brasilia, Embratur gathered representatives of the Nationwide Discussion board of State Secretaries and Administrators of Tourism (Fornatur) and the Nationwide Affiliation of Secretaries and Administrators of Tourism (Anseditur) to debate methods to leverage the promotion of Brazilian locations. on the primary worldwide tourism commerce festivals.

On the assembly attended by the presidents of Embratur Silvio Nascimento, Fornatur Fabrício Amaral and Anseditur Vanessa Leal, proposals have been made to extend the participation of states and municipalities in these strategic actions that will current to vacationers and overseas traders the potential of Brazil.

Within the first half of the 12 months alone, Embratur had its stand at six occasions: Fitur – Madrid, ANATO – Colombia, BTL – Portugal, BIT – Italy, IMEX – Germany and Fiexpo – Panama. Collectively, the occasions carry collectively commerce expectations of roughly R$16.5 million and have introduced collectively an extra 36 institutional co-exhibitors.

“Because the occasions returned, we now have been intensifying our participation in the primary worldwide festivals to advertise the attraction of overseas vacationers to Brazil, and this semester we now have already confirmed our presence at six different main occasions that ought to collect a big variety of institutional collaborators. -exhibitors,” he stated.

Embratur will attend FIT América Latina, between October 1 and 4, in Buenos Aires, Argentina; IMEX América, between October 11 and 13, in Las Vegas, United States of America; New York Worldwide Journey Present (NYITS), from October 28 to 30, in New York, United States of America; World Journey Market (WTM), between November 7 and 9, in London, United Kingdom; Paraguay Worldwide Tourism Honest (FITPAR), between November 11 and 12, in Asunción, Paraguay; and IBTM World, between November 29 and December 1, in Barcelona, ​​Spain.

For Fabrício Amaral, the partnership between Embratur and commerce is important for the event of tourism. “This channel of communication is extraordinarily vital to strengthen relations and thus to strengthen the sector,” emphasised Fabrício. The president of Anseditur, Vanessa Leal, strengthened the affiliation’s cooperation with Embratur. “We wish to present Brazil to the world and Anseditur is working collectively to make this objective attainable,” recalled Vanessa.

Through the assembly, Silvio Nascimento additionally detailed the work that Embratur is doing throughout 2022, which incorporates, amongst others, the implementation of promoting campaigns, roadshows in strategic markets, press journeys. For concept, The company’s operations have already seen a rise of greater than R$48.5 million (US$9.4 million) in journey packages to Brazil and lodging within the nation., bought from on-line journey businesses (OTAs). Public relations occasions with the overseas press are additionally notable, with a return on funding (ROI) of roughly R$7.7 million.


Additionally this Monday, Embratur and Fornatur met with tourism representatives of Chapada dos Veadeiros in Goiás to element the work being completed to advertise this vacation spot overseas.

Through the workshop held on the Embratur Auditorium in Brasilia, the company’s administration offered the primary pointers for selling locations overseas, equivalent to information on worldwide tourism with a concentrate on nature, vacationer habits and what are the primary markets that search locations, equivalent to Chapada dos Veadeiros, along with analyzing alternatives and potential and the significance of taking part in worldwide festivals.

“Right now we all know how vital a vacation spot like Chapada is and we have to discover mechanisms to additional promote its wonders in overseas markets,” stated Embratur Advertising, Intelligence and Communications Director Karisa Nogueira, who chaired the coaching.

In keeping with the president of Fornatur Fabrício Amaral, Chapada dos Veadeiros is a vacation spot within the Cerrado that charms foreigners, and subsequently the assembly promoted by Embratur is strategic to extend the attraction of overseas vacationers to the area. “We have to intensify locations like Chapada for overseas markets due to its potential and sweetness. Fornatur will all the time be in step with Embratur to advertise the perfect locations,” Amaral emphasised.

The occasion, held at Embratur headquarters in Brasilia, was attended by the Minister of Tourism and Surroundings Colinas do Sul Daiane da Silva Moreira, João Bittencourt Lino, Minister of Tourism Cavalcante, Geraldo Hermes Bertelli, Secretary of Tourism São João da Aliança, Fernando Couto, Minister of Tourism Alto Paraíso, Jorge Costa, Secretary of Tourism Teresina de Goiás, Atais Aline, Tourism Supervisor Colinas do Sul, Weverson Paulino, businessman from Cavalcante and Ion David from Travessia ecotourism.

The assembly can be attended on behalf of Embratur, Supervisor of Institutional Relations, Adriana Lucena, Supervisor of Promoting, Propaganda and Digital Advertising, André Reis, Particular Coordinator for Maritime Tourism, Gentil Venâncio, Coordinator of Occasions, André Zottich and President Rafael Luisi.

With info from Embratur

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