Embratur hires Mariano Aldrigui and Bruno Reis


Bruno Reis and Mariana Aldrigui in Embratur

The President of Embratur, Marcelo Freixo, who will meet at the moment with the shop in Rio de Janeiro and on the ninth and tenth with the shop in São Paulo, has introduced two new professionals, each with expertise in journey and tourism, who will occupy strategic positions within the administration of the corporate . Mariana Aldrigui will take over the Administration of Analysis and Knowledge Intelligence, one in all his specialties each as a tutorial at USP and as head of the FecomercioSP vacationer board. AND Bruno Reis, with expertise managing Emprotur, Rio Grande do Norte and RioGaleão, can be in command of managing worldwide markets, festivals and occasions. Each will work straight with Director of Advertising, Intelligence and Communications Jaqueline Gil. A technical board from Tourism that’s extremely celebrated by gamers on this sector.

“We deliver certified professionals, acknowledged by the market and with intensive expertise in Brazil and past. Our aim can be to professionalize Embratur by way of administration dedicated to effectivity, transparency and dialogue with your complete enterprise. On this manner, we’ll promote Brazil overseas and produce extra overseas vacationers, create jobs, earnings and improvement right here,” mentioned Freixo.

Aldrigui is a Analysis Professor in Tourism on the College of São Paulo (USP) and holds a PhD in Human Geography. She is the President of the Tourism Council of the Federation of Commerce in Items, Providers and Tourism of the State of São Paulo. Aldrigui can be the coordinator of the NGO International Journey & Tourism Partnership in Brazil within the establishment’s enlargement mission for Latin America.

“I’m very comfortable and honored to be invited to the brand new Embratur staff. This invitation materializes the dream of many researchers, which is to rework numbers, information and details into sensible and strategic data for the higher improvement of Brazilian tourism. The data that I can be amongst competent professionals, keen about Brazil and dedicated to good outcomes, excites me much more,” celebrated Aldrigui, additionally one of many greatest critics of Embratur’s earlier administration.


This Monday, Bruno Reis left the presidency of Potiguar Tourism Promotion Firm (Emprotur) to affix Embratur. He’s the vice-president of the Nationwide Discussion board of State Secretaries and Administrators of Tourism (Fornatur). Reis additionally served as Govt Director at Tom Jobim Worldwide Airport (RIOgaleão). He was voted one of many 100 strongest tourism professionals in 2020, 2021 and 2022 by the PANROTAS 100 + Highly effective award and gained 1st place within the 2018 Nationwide Tourism Award within the Advertising class.

“I’m very comfortable and fulfilled to collaborate on this distinctive second to vary Brazil’s place overseas and much more to contribute to the renewal of management that Brazilian tourism so badly wants,” mentioned Reis.

Jaqueline Gil welcomed the brand new hires and bolstered the dedication made by the President to the technical {and professional} management of Embratur. She spoke about the primary challenges dealing with the managements led by Mariana Aldrigui and Bruno Reis.

“Mariana takes over the mission. to rebuild Embratur’s analysis and information intelligence space, renews and modernizes historic sequence, together with research of traits, futures and new applied sciences. We are going to collaborate with universities, analysis facilities and firms, together with huge information holders, in Brazil and overseas. Embratur can be a superb supply of knowledge for the worldwide tourism sector,” defined Gil.

The director mentioned that the administration of worldwide markets, festivals and occasions can be unified and that Reis will undertake an individualized technique in accordance with the precedence nation and phase or space of ​​exercise to make the occasions simpler.

“Bruno will begin by reorganizing our participation in BLT (Lisbon) and ITB (Berlin) and shortly after evaluation of standards for participation in worldwide festivals. We can even begin constructing bridges once more with gamers in precedence markets. All our actions can be rebuilt primarily based on dialogue and partnership with the market,” he emphasised.


PANROTAS / Emerson Souza

Mariana Aldrigui

Mariana Aldrigui

Mariana Aldrigui has been a professor and researcher in tourism on the College of São Paulo (USP) since 2006. She has a BA in Tourism (1998), a MA in Communication Sciences (2003) and a PhD in Human Geography (2011). all titles from USP. Since December 2017, he has been the Chairman of the Tourism Council of the Federation of Commerce in Items, Providers and Tourism of the State of São Paulo. He additionally coordinates the International Journey & Tourism Partnership NGO’s occasions in Brazil and extension occasions for Latin America.

PANROTAS / Emerson Souza

Bruno Giovanni Reis

Bruno Giovanni Reis

Bruno Reis was CEO of Potiguar Tourism Promotion Firm (Emprotur-RN) and Vice President of the Nationwide Discussion board of State Secretaries and Administrators of Tourism (Fornatur). He labored as a senior government at Tom Jobim Worldwide Airport – RIOgaleão, specializing in passenger expertise and flight seize to Rio de Janeiro and Brazil, and beforehand at Embratur he was answerable for the administration of the previous Brazilian Vacationer Places of work (EBT) overseas. In 2020, 2021 and 2022, it was chosen by PANROTAS as one of many 100 strongest in tourism, and in 2018 it gained 1st place within the Nationwide Tourism Award within the Advertising class. He holds a Bachelor’s Diploma in Tourism with a specialization in Administration and Advertising in Australia.

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