Curitiba wins information to draw enterprise occasions

The Congresses, Conventions, Company Journey, Exhibits and Exhibitions section is accountable for shifting R$305 billion in Brazil; With top-of-the-line infrastructures, Curitiba provides many alternatives

Curitiba is innovating and taking the lead once more. A number of gamers within the city occasions sector have come collectively in a standard solution to create a challenge aimed toward increasing enterprise occasions reminiscent of congresses, congresses, conferences, company journey, reveals and exhibitions. Because of a partnership between personal entities and the town’s public authority, led by the advertising and marketing heart Air Promo, which celebrates 11 years in 2022, a printed journal and video have simply been launched that signify Curitiba’s qualities for organizing occasions of every type. and sizes – along with a fast information to assist manage actions on this area of interest.

Rafael Maia, Director of Institutional Relations and New Enterprise at Air Promo and fanatic of the MICE Curitiba challenge (Picture: Klym Fotografia/Exhausting Rock Cafe Curitiba)

What’s MICE?

The challenge known as MICE Curitiba, which names part of the tourism business that tries to create high quality occasions that supply individuals unforgettable experiences. This time period is a world abbreviation for conferences, incentives, conferences and exhibitions. “Right here in Brazil, MICE is popularly often called Enterprise Tourism and Occasions. This section has turn into the primary driver of the nationwide financial system, reaching a turnover of R$ 305 billion, nearly 5% of the nation’s GDP,” explains Rafael Maia, Chief Fanatic for Institutional Relations and New Enterprise at Air Promo. challenge.

Globally, commerce occasions generated $621 billion of worldwide GDP, based on information from a 2018 examine by Oxford Economics and companions. And it’s anticipated to succeed in $1.44 trillion by 2025. That is already based on the projection of the Japanese firm Sansa, which considers the results of the pandemic.


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Curitiba is proving to be a inventive capital

The capital metropolis of Paraná proves to be the right vacation spot for enterprise occasions. There are a number of causes, as Maia explains: “Curitiba has a beautiful city panorama, a powerful infrastructure for lodging and exhibition areas, gastronomic and leisure networks, facilitated mobility, which has skyrocketed from, for instance, São Paulo and Rio de Janeiro. a workforce that’s all the time searching for perfection,” he assesses.

The proof is ample. Within the audiovisual sector, for instance, the capital of Paraná is the popular setting for nationwide and worldwide productions by Renner, Sadia, Instagram, Grupo XP, Netflix, Doritos and Volkswagen. Town can be remembered for the excellent professionals who skilled or had been born right here, be it administrators, actors, producers or technicians. Lately, two massive native names have attracted consideration on a world scale as effectively. That is the case of the director Marcos Jorge, identified for the movie “Estômago” and the current documentary sequence concerning the homicide of Celso Daniel, and the Bahian director based mostly in Curitiba, Aly Muritiba, accountable for the documentary sequence “O Caso Evandro” and the movie “Deserto Specific”, nominated by the Brazilian Academy of Cinematography and Audiovisual Arts to signify Brazil on the 2022 Oscars.

Curitiba wins guide to attract business events

Angelica Molteni, MICE Curitiba relationship (Picture: Klym Fotografia/Exhausting Rock Cafe Curitiba)

In gastronomy, Curitiba has been often called the capital of craft beer since 2017. Though the town of Paraná shouldn’t be the town with the most important variety of breweries in Brazil, it’s dwelling to essentially the most acknowledged and appreciated manufacturers within the business, reminiscent of Method Beer, Bodebrown, BierHoff, Morada Cia. Ethyl, Maniaci, Dum and Bastards.

Town can be dwelling to the Worldwide Congress of Happiness, which brings collectively the world’s finest audio system within the fields of philosophy, spirituality, science and artwork, selling Brazil’s Christmas with the most important free program since 2021. Final yr there have been 53 sights, themed festivals, Christmas villages, balloon flights, a large carousel, gentle circuits, parades, varied displays and personalised decorations.

To not point out the Good Metropolis Expo Curitiba, the Brazilian version of the most important good metropolis occasion on the earth, the Curitiba Theater Competition, which completes 30 years as the most important showcase of theater manufacturing in Brazil, and the Structure, Urbanism and Design Places of work, locations which are revered for his or her up to date productions, particularly in public design competitions, such because the one which resulted within the new Brazilian station in Antarctica, designed by Estúdio 41.


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occasion information

MICE Curitiba Journal options articles that discover all these cultural and infrastructural riches that the town boasts, so Curitibans and non-Curitibanos can be taught extra concerning the potential of their areas and manage occasions that may create connections between manufacturers and folks. One other spotlight is a fast information with the primary choices for exhibition areas, motels, historic websites, eating places, buying facilities, theaters, squares and parks, with info on capability, location and different particulars.

Along with being one of many predominant areas within the metropolis, the UP Expertise (UPX) can be one of many largest cultural, sports activities and scientific facilities in Paraná. Housed within the campuses of Universidade Positivo, Ecoville, Praça Osório and Praça Santos Andrade in Curitiba, it consists of greater than 300 areas, together with Teatro Positivo, Teatro UP Expertise, Expo Unimed Curitiba, Centro Esportivo UPX Sports activities and auditoriums, library, clinics, laboratories, forests and rather more. With greater than 500 thousand sq. meters, of which 153 thousand sq. meters of inexperienced area, UPX is an indispensable a part of the occasions and tourism ecosystem of Paraná and Brazil.

The president of the Municipal Tourism Institute of Curitiba, Tatiana Turra, emphasizes: “Town is consolidated within the occasion section because of the focus of firms reminiscent of college facilities, enterprise facilities and medical facilities that assist the group of festivals, conferences. and congresses. The vacationer who comes right here could be very demanding, which qualifies our companies to serve each viewers. Our strategic challenge for Curitiba entails public administration, organized society and the personal sector. The information, journal and video can be found totally free at challenge web site.

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