Cultural tourism will increase resort occupancy in Better BH and attracts guests

Journalist Ricardo Moreno, 44, cannot wait to attend the subsequent version of MecaInhotim, the nation’s largest open-air modern music competition. He has been a daily on the occasion since its first yr, in 2015. Moreno enjoys the competition environment, the not too lengthy format, the idyllic artwork scene the place it takes place, the collection of artists – this yr it’s Caetano Veloso, Alceu Valença, Fernanda Takai, Vohoor and eight different sights – however primarily the chance to reconnect with mates from São Paulo.

That is what you learn: 45.3% of the competition’s viewers comes from São Paulo, 15.9% from Rio de Janeiro and eight.6% from different cities within the nation, confirms Piti Vieira, sponsor and new business director. “MecaInhotim is a competition of encounters as a result of it permits individuals to get to know one another and join,” he explains. For Moreno, the reveals are nice, the company are wonderful, however they solely function a backdrop for a much bigger expertise. “MecaInhotim just isn’t an area competition, we aren’t from Minas Gerais, we wished extra individuals from BH,” emphasizes Vieira.


MecaInhotim is the most effective instance of what occurred within the Belo Horizonte metropolitan space within the post-pandemic interval. Cultural tourism has already surpassed business tourism, boosted by quite a few parades and cultural occasions in latest months. The numbers show this pattern. Cultural producer Léo Ziller, one of many veterans within the phase, says that ticketing proves the origin of individuals, principally from different nations. An instance is Prime Rock Brasil, which came about in July.

Pedro Lobo from the manufacturing firm Secreto, promoter of the occasion, factors out a curious truth: Prime Rock Brasil was born in Curitiba (PR), it takes place in three cities within the nation (BH, Recife and Curitiba). the largest viewers of the editions is in Belo Horizonte: 25 thousand individuals. The cultural producer took the chance to ballot on social media: “Prime Rock desires to know who’s coming from different states?”. About 160 individuals answered the query, there have been individuals from all corners of the nation. “The town is stuffed with concert events and festivals,” he factors out.

Léo Ziller, additionally from Secreto, asks: “What’s the logic of a celebration like Só Monitor Boa, Gustava Lima’s present that overcomes the general public in huge city facilities like Rio de Janeiro and São Paulo? As a result of we’re the gastronomic capital of massive festivals, the most secure metropolis with accommodations with a few of the most inexpensive costs within the nation and a big construction of bars and eating places. That is the potential that the vacationer sees and the municipal public authority doesn’t but,” he argues.

Tourism in BH

It is a potential already observed by Ricardo Moreno: “I come to BH to look at reveals, eat and drink and MecaInhotim is lastly an excuse to benefit from the metropolis”. A journalist from São Paulo often stays within the Lourdes or Savassi space. “I arrive on the town on Friday and depart on Monday. I’ve no drawback reserving a resort. BH has good costs, even higher than Brumadinho, and a road life that São Paulo would not have,” he stated. As a result of he works from his dwelling workplace, Moreno is extending his keep within the capital of Minas Gerais.

On this second semester there are numerous nice occasions – along with MecaInhotim, Sensational, Histórias and Sarará festivals, singers Caetano Veloso and Roberto Carlos, worldwide bands Gun n’ Roses and Ummagumma and the partnership of Pitty and Nando Reis in # PittyNando. “BH’s mission is to be the middle of the leisure business, cultural tourism,” sums up Léo Ziller. The sector can be heated by a variety of expertise aimed toward cultural occasions. The Minascentro reopened in Might, the Area MRV shall be in 2023 and the Mineirão has already accepted this occupation.


These occasions are already instantly mirrored in resort occupancy. From January to Might, occupancy rose from 41.74% to 60.41%, reaching a excessive of 80%, in accordance with information from the Brazilian Lodge Business Affiliation (Abih-MG). “It is a gradual development by way of vaccinations, enterprise restoration and the return of massive reveals. In June and July, we noticed a big improve, together with a rise within the common every day charge. Abih tasks BH occupancy to be round 65% in July,” highlights director Carol Drumond.

Edvard Pancrácio, Basic Supervisor of Operations at Intercity BH Expo, a resort 1,600m from Expominas, the town’s most important conference heart, notes that occupancy averages 85% throughout occasions held within the area. “Our occupancy reached 80% on the A-Ha live performance and 86% on the Chitãozinho and Xororó concert events. Our largest viewers is often from the inside of Minas Gerais, then São Paulo and Espírito Santo,” he factors out. In Pancracio’s view, exhibitions and gala’s such because the Cavalo Manga-larga Marchador inspired tourism.

Márcia Ribeiro, Advertising and marketing Gross sales Director of Expominas and Vice President of the Belo Horizonte Conference & Guests Bureau, has a solution to this cultural buzz: “The town is richer in gastronomy, in offering cultural circuits, within the inventive. The producer doesn’t select BH due to the infrastructure, however due to its cultural worth”. In line with Ziller, Caetano – who is ready to play his third present at Epominas in October – stated he determined to begin his tour right here as a result of BH has the most effective viewers.

Circle of freedom

Circuito Liberdade, as the principle space for cultural tourism within the metropolis, additionally noticed document attendance. In line with information from the State Ministry of Tradition and Tourism (Secult-MG), the Praça da Liberdade facility acquired about 1.5 million visits within the first half of the yr. Wagner Tameirão, director of the Minas Gerais Vale Memorial, one of many circuit’s facilities, says all these numbers make a variety of sense. “With the reopening of the area, we really feel this rebound,” he factors out.

At the moment, in accordance with the supervisor, Memorial is very rated by TripAdvisor, a platform that counts the opinions of vacationers. The cultural heart ranks first within the “museums” class and because the sixth most visited attraction within the capital metropolis of Minas Gerais. “Our museum helps to know Minas Geras slightly, it’s an interpretive, enterprise card for the state,” he emphasizes. From January to July, in accordance with the survey, 67,482 individuals visited the Monument, together with 24,465 vacationers from totally different areas of Brazil and 13,282 from exterior Brazil.

Transversality and creativity

This transversality between tradition and tourism has develop into a actuality in Minas and is likely one of the motion traces of Secult-MG. “Cultural tourism and the artistic financial system are after all cross-cutting. Tourism has the perform of building a circulate of holiday makers, both from the municipalities themselves or from different nations. Nevertheless, the topic of cultural tourism consumption is creativity, whether or not it’s a present, a museum, a theater efficiency, a bar or a restaurant with native delicacies,” says secretary Leônidas Oliveira.

In line with him, all this artistic energy is ready to promote nations, cultures, histories and locations. “The artistic financial system and cultural tourism, that are chargeable for 72% of our tourism, created 82,500 jobs in Minas final yr and injected greater than R$20 billion into the financial system,” reveals the secretary. “The metropolitan area is a transparent instance of this, as it’s re-emerging within the post-pandemic with cultural tourism, enhanced by reveals in areas unfold throughout and across the capital,” he provides.


One other huge occasion on the town

MecaInhotim. Examine the schedule at hyperlink.

Competition Tales (13/8)

Sarará Competition (8/27)

Fireplace Competition (27/8 and 5/9)

Gun n’ Roses (9/13)

Assembly of generations (September 21)

Roberto Carlos (23 and 24/9)

Planet Brazil (September 24 and 25)

Jota Quest (8/10)

Sandy (28/10)

Caetano Veloso (10/29)

PittyNando (1/11)

Brothers Tour (Seu Jorge and Alexandre Pires, 11/12)

Milton Nascimento (11/14)

Ummagumma (17/12)

Christmas Thriller (23/13)

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