Couple guess on cake gross sales to pay for journey to Alaska

Bolo de pot is the guess of a Brazilian couple, 30-year-old Bruno Santana and 21-year-old Leticia Pereira, to meet their dream of touring the world in a motorhome. They’ve invested within the enterprise to pay for the restore of the van and can supply the product on the highway to cowl the price of the journey.

Alaska was chosen because the vacation spot, and the journey was purported to final about 5 years. The full route is greater than 100 thousand kilometers. Based on vacationers, the price of an journey can attain nearly 500 thousand reais. However is the funding viable? The skilled analyzed the case upon request UOL

Bruno Santana says the vacation spot was chosen as a problem for the couple, who’re touring for the primary time. “We would have liked a problem, and we took the Pan-American route.”

The Pan-American Freeway crosses the American continent from north to south, from the town of Fairbanks in Alaska (USA) to Quellon in Chile.

The venture began in January of this yr, and the thought of ​​the entrepreneurs, who’ve been collectively for eight months now, is to journey from August. The couple began by promoting a pot of happiness and cupcakes – a layered dessert with totally different toppings – in bars and eating places in and round Brasilia. They’ve already handed Plano Piloto, Asa Norte, Aguas Claras and Taguatinga.

At first, Leticia had difficulties as a result of she had no expertise on this discipline. “I didn’t even know tips on how to fry an egg. He (Bruno) helped me rather a lot. Now I care for the kitchen and he helps me,” he says.

No less than 100 items are bought per day. A cake in a pot prices 10 reais, and a cup of happiness prices 15 reais. The previous is obtainable in additional than ten flavors, resembling nest, nest with brigadeiro, brigadeiro with espresso, pasoka, and nest with lemon. Those that want a glass of happiness could have a brigadeiro de pot with muffins, cream, cake and confectionery icing.

Based on Bruno, the enterprise has a loyal clientele in Brasilia and is profitable wherever it’s positioned. “We at all times go from Thursday to Sunday and handle to promote every thing. Our muffins are nicely obtained. Even as a result of if the customer doesn’t prefer it, we return the cash, and to at the present time nobody has complained,” says Bruno.

To popularize the venture, they created an Instagram profile, the place subscribers comply with undertakings, from making sweets to repairing a minibus.

The automobile was bought to a pal who was conscious of the couple’s intentions. “We exchanged it for our automobile and gave one other 4,000 reais, and now we’re working to pay for repairs and variations.”

Bruno says that the difference of the minivan will probably be totally different from a traditional motorhome used just for lodging. On this case, the kitchen will take up extra space. “It is a full transformation, as a result of we could have a toilet, a bed room. However the kitchen will take up most of it, as a result of for work we want a semi-industrial unit, a four-burner range and a manipulation desk.”

Based on the entrepreneur, the price of these changes will attain 60,000 reais, and the entire quantity wanted for the journey will attain 500,000 reais. Based on the entrepreneur’s calculations, the couple’s bills for 5 years of journey, three years on the highway and two years on the best way again would require 8,000 reais monthly. Thus, the entire annual prices might quantity to nearly 100,000 reais.

“Along with our livelihood, gas prices, car upkeep, together with conditions that will come up alongside the best way, resembling paying for campsites, adapting the automobile to a different part of the route. We set the variable from 30% to 40%. extra, in case of unexpected circumstances.

Enterprise danger and planning

Sebrae SP enterprise advisor Felipe Chiconato believes that the enterprise of the couple Bruno and Letizia is dangerous and can largely rely on their profile and character.

The success of the venture, he mentioned, can be solely potential with good planning, as some components could make gross sales tough. Amongst them are inflation and a variable viewers.

Felipe’s first piece of recommendation to the couple is to make automobile repairs conditional on the earnings it may possibly present.

“After all, the funding in kitchen gear with a construction to provide and promote merchandise is extra, however I joke that I prefer to spend sources on instruments that scale back the time I have to do sure issues. the sources they handle to generate earlier than they depart.”

For a specialist, the truth that the couple had not but managed to avoid wasting up cash earlier than the journey is already an indicator that inflation can vastly disrupt the technique, and should even make the venture unfeasible.

“Financial danger is an enormous downside. Due to this fact, the journey itinerary is of elementary significance, the logistics are that they’re positioned in areas the place gross sales are allowed, in addition to manufacturing. And a enterprise with out danger will not be a enterprise.”

Throughout the journey, the price of uncooked supplies and manufacturing prices will fluctuate. Due to this fact, it’s essential to rigorously contemplate suppliers in numerous areas.

Among the many challenges is the benefit of promoting the product on the go. “The primary one is that it has a decrease fastened price, as there is no such thing as a hire, electrical energy, and different prices that manufacturing in a hard and fast location would have.”

Lack of a constant viewers, resembling that of entrepreneurs in and across the hometown, may also hamper gross sales, however this may be addressed with know-how, which needs to be a part of the touring couple’s planning from the beginning.

“The trouble will probably be extra to persuade the sale, their work will get publicity in the event that they rely day-to-day journeys utilizing social media to anticipate the place they would be the subsequent day or week. I do know the job,” he advises.

As for the quantities charged for sweets, the enterprise advisor makes a revenue forecast that leaves the funds restricted however not inconceivable.

Based on him, if a pair sells between 4,000 and 6,000 reais in every week and so they have a mean contribution margin (the a part of the worth that’s left to pay fastened prices and make a revenue) of 55%, they are often estimated to have the ability to generate a results of 2200 as much as 3300 reais per week. Or from 8,800 to 13,200 reais monthly.

“It’s going to make them presumably incapable of extravagance on the journey, however that can rely on their profile.”

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