Brazil is offered on the tourism truthful in Madrid


Stand devoted to the presentation of Rio de Janeiro in Madrid

Brazil is nicely represented on the world’s second largest tourism truthful in Madrid, now in its forty third yr. Sector specialists are notably within the environmental and cultural potential. Emphasizing that sustainability is without doubt one of the elements of this yr. Alternatively, one of many most important obstacles for individuals who wish to know Brazil is logistics: the worth of tickets and the shortage of direct flights and the poor distribution of nationwide airline networks.

The occasion takes on even larger significance due to the dissemination of analysis by the World Tourism Group – additionally based mostly within the Spanish capital. The research factors out that the variety of worldwide vacationers worldwide will double in 2022 and that the sector is predicted to stay heated this yr. The information nonetheless reveals that America is registering a 65% enhance.

New tourism minister Daniela Carneiro highlights that within the third quarter of 2022, the nation’s company tourism sector earned BRL 3.3 billion, 11.6% greater than earlier than the pandemic. But it surely’s not simply companies that appeal to guests. Carnival remains to be one in every of Brazil’s most important points of interest overseas.

“A survey lately printed by Embratur signifies that 80,000 vacationers have bought tickets for Carnival in Brazil this yr. The town is able to obtain them,” mentioned Rio CVB/Go to.Rio Government Director Roberta Werner.

There are representatives from 130 international locations and 600 exhibitors in Madrid. Along with Embratur, the states of Rio de Janeiro and Bahia, in addition to the cities of Fortaleza (Ceará) and Maricá (Rio de Janeiro) have established their very own unique areas.

Rio de Janeiro

Through the occasion, the state of Rio de Janeiro obtained the “Excellence 2022” award for its tourism attraction marketing campaign. The ceremony was attended by Secretary of State for Tourism Gustavo Tutuca, President of TurisRio Sergio Ricardo de Almeida and Deputy Minister for Main Occasions of the State of Rio de Janeiro, Marcelo Monfort.

“Mission [condecorado] “The river remains to be lovely. E Perto’ was energetic in a number of locations and elevated lodge occupancy in our state. Now we have now a mission to proceed this work to advertise tourism in Rio de Janeiro, from home tourism to the worldwide market, as we’re doing right here in Fitur,” mentioned the secretary.

Along with being an Instagrammable area, the Rio stand presents an immersive expertise with photos of the 92 cities that make up the state. A bar that reproduces the scenography attribute of the kiosks on the waterfront of Rio de Janeiro. On the stand program are musical points of interest and tastings with typical foods and drinks.

Go to Rio

Along with the official stand of the state, Cidade Maravilhosa has a variety of Conference Bureau occasions, which makes use of the worldwide significance of the truthful to advertise its new model “Go to.Rio” within the European market, which is a crucial emitter of vacationers to the capital metropolis of Rio de Janeiro.

“The thought is that in 2023 we’ll begin work on consolidating the model and present that Rio is on par with cities on the earth with excessive tourism potential which have already adopted a portal with a market, full companies and helpful data for guests. On the similar time, we’ll current our work, town and our collaborators and place the Rio Conference as a facilitator for firms focused on investing in Rio de Janeiro, whether or not for occasions or leisure and enterprise tourism”, emphasised Roberta Werner.


The magic of the nation of Jorge Amado, Glauber Rocha and João Gilberto is reproduced on the shelf prepared for the occasion in Madrid. The state is split into 13 vacationer zones.

“We’re satisfied that our technique is to extend the variety of guests and appeal to overseas vacationer funding to Bahia. We have now a full program,” reveals the top of Setur-BA, Maurício Bacelar

Regardless of the aesthetic and design improvements, the one who steals the present is the standard Bahian acarajé lady who takes photos with guests who additionally will not go away the place if they carry the long-lasting Senhor do Bonfim ribbons.

“Bahia is an icon of locations out there. After the pandemic, individuals are wanting for lots of merchandise associated to nature, historical past and tradition, the points of interest that the state brings collectively,” emphasised the director of the journey company By way of Capi Kellye Neis.


Along with guaranteeing its presence on the worldwide truthful, town of Fortaleza is strengthening it by way of roadshows within the Spanish cities of Salamanca and Seville.
“The variety of Brazilians going overseas is way greater than the variety of foreigners coming to Brazil, and we’re working to alter that,” emphasizes town’s secretary for tourism, Alexandre Pereira.

Based on knowledge from the Decolar web site, Fortaleza was the third most searched nationwide vacation spot for Brazilians in 2022, behind Rio de Janeiro and Recife. The Reserving web site named town as the one vacation spot within the Northeast within the TOP 10 Brazilian seaside cities on the finish of final yr. The Brazilian Tourism Company (ABAV) highlighted Fortaleza because the third hottest vacation spot within the nation in the course of the third quarter of 2022, with an emphasis on the July holidays when it was the search champion.

Sissy boy

The town of Rio de Janeiro debuted the model “Maricá, pleasant to nature” as a global id at Fitur, in search of extra vacationers and businessmen within the subject for alternatives within the municipality, which has seen a 60% enhance in room provide within the final 4 years because of a sequence of tax incentives and reliefs.

“It is a stupendous idea to outline what our Maricá is,” defined Hamilton Lacerda, president of Codemar, the corporate answerable for collaborating within the occasion.

This nice space has 46 kilometers of seashores, six lagoons, canals, islands, rivers, waterfalls surrounded by mountains that assure journey tourism, with trails, mountaineering and a hang-gliding ramp. “Restinga, with nice ecological worth, frames the ocean appropriate for sports activities resembling browsing and fishing, and separates the daring waves from the calm lagoons crossed by rowers”, informs the official textual content of the presentation.

In tradition, the hanging traces of the famend architect Oscar Niemeyer are signed on the home the place the anthropologist and sociologist Darcy Ribeiro lived and on the installations of the facilities devoted to the singers Beth Carvalho and Maysa, who lived in a spot the place indigenous villages are nonetheless situated and preserve their residing traditions and artwork. For the particular person answerable for the Fitur delegation in Brazil, Ignacio Bartolomeo, Maricá is the largest discovery of this yr’s Spanish truthful.

“After viewing the stand and the wonders of town, I plan not solely to get to know town, but in addition the potential of residing in Marica”, he expressed his want.

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