After dropping style retailer, The Promenade Retailers to realize new tenant in 2023 | Eat, Sip, Store

UPPER SAUCON TOWNSHIP, Pa. – One enterprise has closed whereas one other is getting ready to open at The Promenade Retailers at Saucon Valley.

The Higher Saucon Township buying heart, at 2845 Heart Valley Parkway, lately misplaced style retailer All Climate Selvedge Denim Co. (AW).

The store, providing denim denims created from proprietary Japanese selvedge materials, closed final month after a couple of 12 months of enterprise in Suite 608. The house was beforehand residence to clothes and accessories chain Journeys.

AW Selvedge Denim Co., a retailer providing denim denims created from proprietary Japanese selvedge materials, closed final month after a couple of 12 months of enterprise at The Promenade Retailers at Saucon Valley.

“We are able to verify that AW Selvedge closed on November 15,” mentioned Natalia Stezenko, basic supervisor of The Promenade Retailers. “Whereas we’re sorry to see this tenant go, the lack of any retailer supplies us with the chance to evaluate new choices which may be a greater match for the buying heart.”

AW Selvedge, which continues to function on-line at, is owned by former NFL working again Andre Williams.

Williams, a 2010 Parkland Excessive College graduate who went on to play soccer at Boston Faculty, was a member of the New York Giants and San Diego Chargers skilled soccer groups within the mid-2010s.

The enterprise stemmed from Williams’ dissatisfaction with the suits of a number of outstanding jean corporations’ merchandise. After tearing some pairs of denims through the years as a consequence of his athletic construct, he determined to associate with a design staff to create an athletic match, with extra room within the thigh space.

Sister manufacturers embody DKShin, that includes males’s and ladies’s denims crafted from stretch denim and accented with real leather-based patches, biker-inspired stitching and a hid hook and zip fastening; and Runningman Sneakers, providing lowtop leather-based footwear with an untreated rubber cupsole, a hidden slip-on development and lambskin inside.

A alternative for AW Selvedge’s house has not but been introduced.

Batch Microcreamery sign

Set to hitch The Promenade Retailers’ tenant combine within the coming months is Batch Microcreamery, a enterprise providing tremendous premium, hand-crafted ice cream. Batch is about to open within the first quarter of 2023 within the house subsequent to Lashes by Gab, close to the AMC film theatre, The Promenade Retailers introduced.

“We’re so excited to welcome you to our first very personal retailer!” Batch introduced on its Fb web page.

Batch, providing ice cream and different chilled treats similar to milkshakes, sundaes and floats, additionally has places on the Trolley Barn Public Market in Quakertown and Shepherd Hills Golf Membership in Decrease Macungie Township. The Shepherd Hills location is closed for the season and can reopen within the spring.

Batch received its begin on the Downtown Allentown Market in 2019, however the house owners closed that location in August in preparation for “new alternatives forward,” they introduced on the enterprise’ Fb web page.

“The market has helped us launch a recognizable model and extra importantly, helped us set up relationships with all of you… our beloved Batch household!” the announcement continues. “For that, we’re ceaselessly grateful.”

Information of AW Selvedge’s departure and Batch’s forthcoming arrival follows a flurry of different exercise at The Promenade Retailers.

Over the summer time, Evolve Salon & Spa closed subsequent door to AW Selvedge’s former house, with Evolve workers members shifting to B Stylish Salon on Pennsylvania Ave. in Allentown, in keeping with a submit on the enterprise’ Fb web page.

“With this transfer, we’ve got determined to take away our spa companies to focus solely on hair,” an announcement reads.


ELITE Salons & Suites lately opened at The Promenade Retailers at Saucon Valley.

Moreover, ELITE Salons & Suites opened just a few months in the past in Suite 800 (former Kids’s Place house).

ELITE is a “neighborhood of magnificence professionals who’re unbiased salon house owners and all work collectively to supply high-end, luxurious companies to purchasers,” in keeping with an outline on the enterprise’ web site.

Lastly, a number of pop-up outlets have lately opened and can proceed to function via the tip of the 12 months.

They embody Cellar Beast Winehouse (subsequent to J.Jill), promoting artisan wines and ciders made in West Penn Township, Schuylkill County; and Squishables (between Altar’d State and Sleep Quantity), promoting its namesake “big spherical, fuzzy balls of plush designed in Soho in NYC by a staff of illustrators, comedian guide artists, coders, actors, an ex-truck driver and varied different trade refugees,” in keeping with an outline on The Promenade Retailers’ web site.


Squishables lately opened a pop-up store at The Promenade Retailers at Saucon Valley.

Additionally, the inaugural Vacation Pop-Up Market, that includes 10-plus Lehigh Valley distributors, opened Nov. 17 and continues via Dec. 24 in Suite 103, between L.L. Bean and Candy & Sassy.

Taking part distributors dedicated to the period of the market embody LU Taqueria, Misplaced Tavern Brewing, The Depraved Botantist, Blondie’s Cupcakes and TR Historic, amongst others.

The Promenade Retailers, which debuted in 2006 with greater than 70 tenants, now has greater than 20 vacant storefronts — greater than 1 / 4 of its complete areas.

Closures over the previous few years embody Plow & Fireplace, Peeps & Firm and style chains Justice, The Kids’s Place and New York & Firm. Some closures have been attributed to the pandemic.

Newer additions embody European Wax Heart, formalwear retailer La Femme Boutique and fashion-comfort footwear retailer The Additional Pair by Sole Provisions.

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