AdTheorent wins the 2023 BIG Innovation Award

2023 marks Sixth consecutive AdTheorent win for continued technological innovation

NEW YORK, January 17, 2023 /PRNewswire/ — AdTheorent Holding Firm, Inc. (Nasdaq: ADTH) (“AdTheorent” or the “Firm”), a frontrunner in programmatic digital promoting that makes use of superior machine studying know-how and privateness options to ship actual worth for advertisers and entrepreneurs, at this time introduced that Enterprise Intelligence Group chosen because the winner of the 2023 BIG Improvements Awards for its technological innovation. This annual enterprise awards program acknowledges organizations, merchandise and individuals who convey new concepts to life in modern methods. AdTheorent’s sixth consecutive win displays the corporate’s dedication to continued innovation and disruption within the advert tech house.

AdTheorent is a digital media platform with transformative, privacy-focused strategies for executing high-performance programmatic digital promoting campaigns, serving model and company shoppers. Somewhat than specializing in concentrating on person IDs, AdTheorent makes use of superior information science and machine studying to attain advert impressions primarily based on the statistical probability that serving adverts on these impressions will ship the marketing campaign’s desired enterprise targets. AdTheorent builds customized machine studying fashions for every marketing campaign purpose—whether or not it is on-line actions like a sale or physical-world actions like a retailer go to—and deploys them to the platform for automated execution and optimization. As well as, AdTheorent’s Predictive Viewers Builder has reconceptualized what a targetable digital viewers will be, utilizing superior algorithms—not person IDs—to focus marketing campaign supply inside every advertiser’s desired target market. Out there to advertisers in a full-service managed capability or as a “self-serve” direct-access providing, AdTheorent’s platform operates at scale with platform fashions that consider thousands and thousands of impressions per second primarily based on 1,000+ information attributes, figuring out information correlations amongst conversions and optimizing concentrating on primarily based on predictive scores of every incidence. AdTheorent evaluates over one million impressions each second to foretell which of the billions of obtainable digital advert impressions will result in future client conversion actions.

AdTheorent Predictive Promoting doesn’t depend on third-party information licenses, cookies, machine IDs, or aggregated or individualized IDs. AdTheorent’s privacy-focused method to digital promoting and its means to drive superior enterprise outcomes for advertisers units the corporate aside from others within the trade.

“AdTheorent is dedicated to constructing and enhancing probably the most superior and differentiated promoting know-how ever utilized to the market,” he stated Jim Lawson, CEO of AdTheorent. “Our media shopping for and optimization platform and associated merchandise are primarily based on the super energy of machine studying and information science – all utilizing IDless privateness forwarding strategies that customers crave – and we sincerely thank the judges of the BIG Innovation Award for this worthwhile recognition . . .

Organizations from around the globe submitted their latest improvements for consideration within the BIG Innovation Awards. Nominations have been judged by a choose group of enterprise leaders and executives who volunteered their time and experience to guage the purposes.

For extra info on AdTheorent Entry, click on right here. For extra info on the BIG Innovation Awards, go to http://www.bintelligence.com/big-innovation-awards/.

About AdTheorent:

AdTheorent (Nasdaq: ADTH) makes use of superior machine studying know-how and privateness options to ship impactful promoting campaigns for entrepreneurs. AdTheorent’s machine learning-based AT Platform powers its predictive concentrating on, geo-intelligence, viewers growth options and proprietary inventive capabilities, Studio AT. Leveraging solely non-sensitive information and targeted on the predictive worth of machine studying fashions, AdTheorent’s product suite and versatile transaction fashions allow advertisers to determine probably the most certified potential customers mixed with the optimum inventive expertise to ship superior outcomes, measured towards the advertiser’s real-world enterprise targets.

AdTheorent has been constantly acknowledged with quite a few awards for know-how, product, progress and office. AdTheorent was named an AdExchanger 2022 High 50 Programmatic Energy Participant and was awarded the AI ​​Breakthrough Award and “Most Modern Product” (BIG Innovation Awards) for six consecutive years. Moreover, AdTheorent is the one six-time recipient of Frost & Sullivan’s “Digital Promoting Management Award.” In September, proving that AdTheorent continues to prioritize its crew, AdTheorent was named Crain’s 100 Finest Locations to Work in New York Metropolis for the ninth yr in a row. AdTheorent ranked fifth within the massive employer class and seventeenth general in 2022.

AdTheorent is headquartered in New Yorkwith fourteen places of work round United States and Canada. For extra info, go to adtheorent.com.

Enterprise Intelligence Group was based with the mission of recognizing true expertise and prime efficiency within the enterprise world. In contrast to different trade awards applications, these applications are judged by enterprise executives who’ve expertise and information. The group’s proprietary and distinctive scoring system selectively measures efficiency throughout a number of enterprise domains and rewards these firms whose achievements exceed these of their friends.

SOURCE AdTheorent

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